In a world that’s cluttered with more news than anyone could possibly read, it’s important to stick to the basics when drafting your own press releases. Here are a few tips to make your next press release top notch.

• It is important to open with a strong headline. This is your only chance to grab the reader’s attention so they continue to read through the details in the rest of the release.
  
• Deal with the facts. You can make the release interesting but be sure to avoid embellishments. Think about addressing the who, what, when, where and why, which will guarantee that all your bases are covered.
  
• Select an appropriate angle for your press release by making your subject matter relevant to what is going on with current events and community events. This will increase the odds that your press release will seem worthwhile to potential readers.
  
• At the end of the press release provide as much contact information as possible such as address, phone number, fax, email, and a web site address for more information.
  
• Once you have drafted your press release distribute it to media outlets that you believe would be interested in your news. Possible outlets can include, radio, television, and print. Before sending think about how you can tailor your message for each outlet and highlight how their reader, viewer or listener can benefit from receiving your message.
  
• Make it stand out with eye catching graphic design! Take your press release one step further and give it that “wow” factor with the help of a well crafted graphic design. This can be anything from integrating pictures related to the company, staff, or logo or simply integrating a unique border using the company’s designated colors.