At first it had the potential of becoming a fading trend, but with all of the positive impacts, “Going Green” has proven to be here for the long haul.  People have adopted it as a greater way of living, politicians have filmed documentaries about it, and now businesses are embracing the ethos…and liking the results.

So what are businesses doing to set themselves apart when it comes to sustainable efforts?  The answers are quite surprising and even simpler to accomplish.  Here are a few tips to help increase your public image and your ROI:

Give your break room a “greenover” and buy locally grown ingredients
With the amount of farmer’s markets popping up, fresh produce and hormone-free livestock are readily available to food distributors.  Not only does it end up tasting better, but offering farm-fresh food shows your consideration for both the environment and your customer’s health.    

Be Socially Sustainable
Similar to corporate responsibility, being socially sustainable involves giving back to the community.  This may come in many forms such as donations to charter schools to increase education and ultimately, quality of life. Another example is offering informational meetings to both employee and customers on how to be more environmentally conscious.

Waste Reduction
Companies dispose of office supplies that they can easily reuse.  For example, using rechargeable batteries, refillable printer cartridges and postal packaging leads to saving valuable resources while reducing your expenses.

Measure Your Progression
By setting green goals and keeping track of their development, your company can gain a better understanding of how your efforts influence the environment.  This also provides simultaneous opportunity for improvement and cost reduction.

Becoming a sustainable business is the best decision to increase environmental awareness and your bottom line. Moreover, being green distinguishes your company, garnering public appeal and attracting investors.  The biggest part of managing a successful business is making smart choices, go green!