Happy Birthday to Alternative Strategies.
Ten years ago Alternative Strategies opened its doors and welcomed clients both big and small to a new way of marketing: Create truly customized solutions built upon real relationships. It is with great joy and appreciation that I celebrate the diversity of our clients, partners, vendors, and team members — what a journey the past decade has been!

Our Passions.
Simply put, we love the "wow". We are passionate about inspiring the "wow" through our creative services. We are rewarded each time we provide our clients with a new brand identity, a refreshed website, or revitalized collateral. And we are honored when our clients proudly reveal their new look to others.
 
Alternative Strategies is also passionate about community. Our unique Pay-By-Performance Public Relations program allows us to represent many smaller businesses who might not otherwise be able to achieve success through traditional public relations programs.
 
Lastly we are passionate about diversity. The blend of the people we work with, the diversity of innovative ideas we produce, and the variety of distinctive industries our clients represent keeps our lives intriguing and keeps our minds expanding.

A decade of learning.
We have learned that the real bottom line in any business is based in its relationships. We believe it is through partnerships with our clients that we produce the best results. It is not our aim is not to know our clients’ businesses better than they do. Our goal is to find the right solutions for each client. By bending, twisting, and shaping the business paradigm we hope to create the “wow effect” for you and your customers.
 
We also know that what works today may not work tomorrow. Therefore we strive to stay flexible, and embrace and encourage change. Change can be challenging, so all of us at Alternative Strategies are here to support your needs. We foster excitement, not apprehension.
 
Partnerships are the core of Alternative Strategies. It is thanks to the superb crew at Alternative Strategies, a team of brilliant individuals who have worked closely by my side for many years,  that our internal partnerships build external partnerships for you and your business. I am happy - indeed privileged - to call these colleagues my friends.

Lucky deuces.
Over the next 10 years, Alternative Strategies aims to build new emphases in a variety of markets. Our experience in specific markets, including the Hispanic and Gay & Lesbian markets, is an excellent resource for our clients and demonstrates the value in marketing and servicing specific demographics.  We approach projects with our original Think Tank approach, a team-based brainstorming collaboration to bring the best ideas forward for our clients. Best of all, mutual teaching and learning is an incredibly rewarding journey for all of us involved!
 
If I were a gambling man, I would bet that the next decade is filled with unbelievably enriching experiences for us and our clients.
 
Cheers to us all!
 
vWilliam Lopez