Alternative Strategies - William Lopez, Principal
“Regardless of the type of business you have, showing love to your clients is essential to your success. We host client appreciation events- doing so allows us to express our appreciation to our clients, while leveraging our client base to network with one another. We also look at ways that clients can increase business that has nothing to do with the services we offer (ex: we look at networking groups they could/should join, we look at events/tradeshows they should attend and/or participate in). We patronize our clients businesses and suggest others to do the same, as well as partner with our clients- doing so truly allows us to best understand our clients, therefore allowing us to always do what’s best for their business.”
www.altstrategies.com

Bar None Barbecue, Inc - Greg Newman, President
“Bar None Barbecue’s catering philosophy is based on TLC … Think Like a Customer. Although we also show Tender Loving Care to our clients after their events with handmade thank you cards and posting event photos on our blog, our main focus is empathizing with our customers and assuring them that their party is as big of a priority to us as it is to them. We also show our returning clients lots of love and loyalty by giving them our best pricing, not offering special discounts to “new customers only”. Our returning clients deserve the best pricing that we can offer them, and it’s important not to offend them with “first-time customer only” discounts.

Due to using TLC in all its forms, Bar None Barbecue will be celebrating our 13th Anniversary in May … we couldn’t do it without our loyal customers!”
www.sandiegocateringcompany.com

Camp Diggity Dogs – Ted Greenberg, Owner
“Camp Diggity Dogs is all about showing love. Our clients and their owners need to be able to trust us. If they feel loved, they’ll come back. So we take care of the owners by showing a whole lot of TLC to our clients.” For example, “We sit on the floor or ground and give them extra love and attention, as we know they're missing it from their families.” At Camp Diggity Dogs our clients “roam freely and sleep where they want and we prepare their meals exactly as their owners request.”
www.campdiggitydogs.com

Pilates Plus- Jessica Tomson, Owner
“At Pilates Plus La Jolla we show love to our clients by taking pictures of our clients during class and posting them on facebook. They love the attention and are able to show off their favorite workout!”
www.pilatespluslajolla.com

Passion Fine Jewelry- Janna Hill, owner
“I hug my clients and make sure details they haven't thought of are taken care off. If it's an anniversary I give them a gift card for 100 for dinner at Sbicca's. If they are visiting from out of town I’ll make them hotel reservations or pick them up from the airport. I serve them champagne and toast engagements and special occasions in the store. I’m always honest and truthful, so that I become much more to them than just an associate, but a friend whom they can talk to. I show love by helping them hit a home run every time they come to see me and letting them know they are as important to me as a family member.”
www.passionfinejewelry.com