For those looking to invest in advertising, a knowledge of the available local media is essential. This is easier said than done. San Diego, both the city and the county, is adorned with more media outlets than you can shake a stick at. How does one gauge which outlet is best for their business? To put it simply, the two statistics to know are circulation, both in terms of output and ranking, and the demographics within a targeted area. Because these can be daunting tasks, we've provided a rundown of some of San Diego's most prominent media outlets encompassing the world of printed publications, online sources, and television.

Print (Monthly)

San Diego Magazine

Circulation: 39,057; Total readership: 310,100
68.5% of readers are college graduates
65.7% married; 32.8% single
59.2% female; 40.8% male
39.6% own a business

Pacific Magazine

125,000 monthly readers
Circulation: 35,000 copies; 15,000 available at pick-up locations
44% male; 56% female
64% (majority) of readers are ages 21-34
36% home owners; 64% home renters

Ranch & Coast Magazine

66% of readers hold a college degree
47% of readers are business owners
17% male; 83% female
82% married; 18% single
73% have homes valued at $1 million plus

Print (Weekly)

San Diego City Beat

Weekly circulation of 50,000
Total readership, following a pass-along rate of 3.7, is 185,000
Readers' average age is 35
Readers' average household income is $81,344
56% of CityBeat readers are home owners, with homes averaging values of $761,855

San Diego Reader

Weekly circulation of 130,000
Over 9 million issues printed per year
Total readership is 840,000
Readership is 43% male; 28.5% female
36.2% of readers are ages 18-34 years old

Television

KFMB (CBS 8)

The most watched news station in San Diego
Reaches northward to the areas of Santa Ana and Riverside, and Southward into Mexico
41% of viewers have a household income over $75,000
38.8% of viewers are employed full time
27.7% of viewers hold a college degree or higher

KNSD (NBC 7)

Reaches a market of approximately 2 million adults over the age of 18
32% of viewers hold a college degree or higher
38% of viewers earn an income greater than $75,000

KSWB (FOX 5)

57.4% male; 42.6% female
55.2% (majority) of viewers are ages 25-54
38.4 reside in Central County, followed by 34.7% in North County
40.2% of viewers have a household income over $75,000

Online

SignOnSanDiego.com

Received 29.5 million page views per month
3.2 million unique visitors per month
Median age of site visitor is 41 years of age
55% male; 45% female
61% married; 39% single

SanDiego.org

SanDiego.org is viewed by over 300,000 potential travelers per month
Average 5 minute stay for every visit to the website
Visitors view approximately 5 to 6 pages per visit
Averaging 16.6 million page views per month
46% male; 54% female
36% of visitor are age 35-49
33% of visitors have a household income over $100,000

DiscoverSD.com

29% of visitors earn a household income over $100,000
59% of visitors are age 35+
44% hold a college degree or higher
56% female; 44% male