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[ Bragging rights ]

Branding Fire Source: From the ashes


 

With over 18 years experience in the fire safety industry, Fire Source knows a thing or two about high standards. And after 12 years in the marketing business, we know what's hot and what's not. Together, the creative team and the crew of Fire Source dared to create a modern brand from the simplest of elements.

Our strategy was simple. Set fire to the dull and monotonous that is safety rules and regulations, and create a bold brand identity that is just plain awesome.

Using the power of grids, angles, color and scale, our designers fearlessly combined the ever-classic typeface, Helvetica, with minimalistic icons to build a visual framework then applied it across all platforms. "Spinach? We don't need no stinkin' spinach!"...just maybe a few pots of coffee.

After a touch of refinement, Fire Source, a phoenix in its own right, was born.

Fire Source
Fire Source
Fire Source