ASAN Restaurant Concepts owns and operates four downtown San Diego restaurants including Bite M.e at 423 F Street, Café Lulu at 419 F Street, Toscana Café and Wine Bar at 238 5th Avenue and coming in January 2013, a new, exciting restaurant concept at 409 F Street. Be sure to stay tuned for the big reveal.

ASAN Restaurant Concepts owner Sean Shoja turned to Alternative Strategies for public relations, graphic design and social media assistance for his four restaurants. Streamlining goals and a vision for each of the four establishments has been a pleasure for the public relations department at Alt Strat. Each restaurant has an entirely different concept and menu. For example, Bite M.e boasts a healthy take on American fast food with Mediterranean and Middle Eastern influences while its next door neighbor, Café Lulu, is one of the Gaslamp's oldest coffee houses, offering hookahs and swoon-worthy sweets. Toscana Café and Wine Bar is a hopaway from the San Diego Convention Center and features a menu of Italian favorites.

Shoja himself is an embodiment of the American dream; born in Israel, he worked his way through college in restaurants and one memorable bagel shop. It was upon his arrival in San Diego as a visitor that he patronized and fell in love with Café Lulu. Shoja made it a goal to own the coffee shop and nearly 20 years later, Café Lulu is part of the ASAN Restaurant Concepts family. Shoja's entrepreneurial spirit and intense love for good food is a recipe for a great partnership with Alt Strat, known for their work with restaurant groups nationwide.

Since beginning work with Alt Strat earlier this month, ASAN Restaurant Concepts has seen positive changes on each restaurant's website and the respective social media platforms. For more about the changes in graphic design, please check out ASAN Restaurant Concepts in this month's Bragging Rights section.