When first taking control of Ergo Chef's social media pages, which included a blog, Facebook and Twitter pages, it was surprising to find that they carried no aesthetic appeal and only a small following of fans. It was our mission to raise the awareness of these knives to truly match the superior quality of this product. In doing so, we developed a strategic plan that began with elevating the "look" of Ergo Chef on both Facebook and Twitter. It was pertinent to have this national brand reflect its reputation as such, and once we were able to accomplish this, it was time to turn these pages into effective conduits of customer service, sales and promotions. Being that Ergo Chef has a line of products with Food Network star Guy Fieri, we knew that this partnership would be a major component in raising the following of social media fans.
From launching various contests and giveaways as an incentive for generating fans, to establishing cross-promotional partnerships with bloggers, culinary schools and industry-relevant press, Alternative Strategies increased Facebook fan numbers from 575 to 1,170 and a Twitter following up from 191 to 1,242.
Most importantly, once we received this large population of supporters, we now had a larger responsibility to keep these people engaged. We did so by providing fans with fresh and interesting content, giveaways to exhibit customer appreciation and enticing visual graphics to maintain quality assurance. Because of such efforts, Ergo Chef is now prepared to cut competition on the social media front.