[Bragging rights] Social Media (they "like" us...they really "like" us!)
Everyone is well aware of the growing presence of social media. Whether you’re faced with a “like” us request on a menu at the local diner, or a static # symbol on the screen during your favorite television show, we are somehow, in some way, connected to these online social mediums every day. What was once considered a mere fad, has now developed into a multi-billion dollar industry, and it isn’t going anywhere soon. For that reason, since the brink of the New Year, Alternative Strategies has been set on a mission to target the social media presence of their clients with an aggressive and imaginative approach to elevating their pages not only to parallel current trends, but to exceed them.

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Lula Mae Flowers
Lula Mae Flowers
Lula Mae Flowers

Today, after three months into 2012, Alternative Strategies’ focus on social media is in full effect, and the results are simply reflected in the numbers. With the efforts of designers, marketing strategists, and the support and cooperation of clients, Alternative Strategies has transitioned many social media pages from basic, to creative and competitive. Take a look at just a few of our successes to date:

Client: barleymash
Page: Facebook
In early January 2012, The Verant Group’s 8th establishment, barleymash (located in Downtown San Diego), launched their Facebook business page. To date, they have acquired nearly 1,800 fans. To reach this number, Alternative Strategies formed a plan based solely on contests and fan incentives, which worked in conjunction with the alignment of local media outlets and a strong social media following, such as Discover SD and Pacific San Diego Magazine. In early February 2012, after a few weeks of strategic planning, Alternative Strategies implemented their initiatives to increase barleymash’s following. In less than a month, the page jumped from 400 likes to a staggering 1,200. While still under construction for an expected April 2012 opening, having an established fan base in the thousands isn’t a bad start at all. What’s next? Converting these fans into recurring guests of the location.
www.facebook.com/barleymash

Client: Ergo Chef Cutlery
Page: Twitter
Throughout February and March 2012, Ergo Chef Facebook fans were highly interactive with the brand. At about 1,200 “likes,” Alternative Strategies knew that as the Facebook page was strongly established and active, it was time to redirect this group of cutlery fanatics to the Twitter realm. As Ergo Chef was in the midst of a new line of knives from Food Network star Guy Fieri, the team at Alternative Strategies conducted a campaign via Facebook that offered fans a chance to win these cutting-edge items by taking their brand loyalty to the Twitter page. In just three days, Ergo Chef saw 68 new followers, 77 Retweets and 386 mentions. For a national brand, having this much interaction throughout the Twitter-space is essential and valuable; and while they’re slicing through with ease on both Twitter and Facebook, Ergo Chef has the ability to maintain customer-brand loyalty and leave their competitors on the chopping block.
www.twitter.com/#!/ergochefknives

Client: True North Tavern
Page: Facebook
On March 14th, 2012, True North Tavern’s Facebook page reached an impressive 5,000 “likes.” Through in-house promotion of the pages, as well as creative campaigns with fan giveaways and incentives, Alternative Strategies took the physical traffic seen in this great eatery and bar, to the page, which ultimately translated into 5,000 fans. Like their Cantina Tacos, TNT’s Facebook is on fire, and there’s nothing to cool down this hot momentum of fan following anytime soon.
www.facebook.com/truenorthtavern

altstrategies.com
article by: Daniel lara
client relations manager