San Diego kept up its reputation as America's Finest City with the help of Alternative Strategies last month as they managed Taste of Point Loma. On April 16th, participants rolled up their sleeves and dipped into samples of some of the best cuisine along the coast - prepared by local restaurants such as The Brigantine, Miguel's Cocina and Old Venice. This years' record-breaking attendance marked the third year Alternative Strategies was hired to create PR, marketing, advertising and partnerships for this scrumptious event, which was formerly known as the Taste of Shelter Island. Did you miss out this year? Make it a "point" to catch it in 2014! Wine lovers from every corner of the county toasted to this years' annual San Diego Wine Show on April 27th and 28th. Alternative Strategies was responsible for logo and website design, PR management, advertising, chef demos and partnerships. Last year Alternative Strategies was hired a mere five weeks before the event, and this year with four months to get the word out, attendance tripled that of the previous year. Cheers to Alternative Strategies for growing this event to magnum proportions!

SD Derby Days is celebrated at barleymash! Even if you can't pronounce "Louisville" like a local, you can still don your favorite racetrack uni and strut over to barleymash as they join in this years' Kentucky Derby celebration. There will be contests, raffle prizes, a special menu and Bluegrass music to get you prepped for the big race. Mint Juleps too, of course! Go to sdderbyparty.com and see what's in store. The Alternative Strategies team designed the creative (including logo, website and ads), managed PR, marketing, advertising and partnerships for this grand affair.

Saturday, May 18th marks the North Park Festival of Arts celebration. Set in the heart of North Park's Historical district, San Diego's hippest hood takes its roots seriously... most of the time. The rest of the time is devoted to celebrating with events like these that are sure to drum up a diverse assortment of onlookers and talented participants. Artists will gather with displays and interactive offerings to make for a fun and frivolous experience. Alternative Strategies had its hand in the PR efforts for this event. Check out more details at: northparkfestivalofarts.com