It's been a busy summer for the AltStrat team! Between celebrating our 14th Anniversary and hosting our first Open House at our newly renovated office, it's been a summer of milestones and achievements. And somehow we still had time for a little hard work, too!

Public Relations
Our PR team pitched a perfect game this month, securing national exposure for Gaslamp favorite, barleymash. Pastry Chef Jess Dibona's Moscow Mule popsicles made the front page of Maxim.com, topping the list of boozy popsicles for summer.

Social Media
Meanwhile, our social media gurus created quite a buzz! Crafting creative content and engaging campaigns, our team made major expansions to the followings of their clients. In one month Mediterranean chain Luna Grill gained over 800 new fans on Facebook, while Ortega's Mexican Bistro gained nearly 900, almost doubling their current fan base.

Design
The creativity was flowing (or should we say "brewing") in our design department for Del Mar's newest coffee shop, Cafe Cantata. Tasked with creating a logo and building the website, our designers set out to mimic the modern-rustic styling of the boutique coffee shop, while incorporating musical inspirations.

Photography
Alternative Strategies brought on new client Prohibition this month. A Gaslamp bar under the guise of a law office specializing in uniquely vintage craft cocktails, our photographer set out to capture the essence of this speakeasy-style "drinkery."

Marketing
If a picture is worth a thousand words, how many is a video worth? Our marketing team decided to find out as they worked with Balanced Fitness to produce a video highlighting their 31 Days to Success program. The result was a piece that was both informative and artistic.