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social media


Social Media Strategy is more than just a status update. Leveraging our clients to receive maximum exposure is where our team excels. Here’s the rundown on our recent social media victories, in more than 140 characters:

Top 5 Facebook Increases Last Month:
Thumbs up! Whether our team focused on building a following for a new client or targeting a new demographic, here are the top 5 fan increases:

    1. Balanced Fitness and Health
    (2,032 new page “likes”): Balanced Fitness and Health is a new business venture focusing on the key concept of functional fitness. Formally Downtown Fitness, the facility has undergone renovations and is under new management. Their new pages have quickly gained a following due to our helping them create a sense of local community with other businesses.

    2. Luna Grill
    (576 new page “likes”): Eat and Be Healthy. This Mediterranean restaurant’s campaign aimed to donate $1 to a local foster home for each new page of likes through the month of December, aiding a quick increase in activity and interest prior to the opening of their three new locations. Targeting these areas and creating awareness has allowed Luna Grill to reach a broader audience.

    3. Gamez Law Firm
    (155 new page “likes”): Daniel Gamez, “the debtinator,” wanted to create awareness about how his new debt settlement firm in La Jolla can help those enduring tough economic times. Our team focused on building a following through personal contacts and local media outlets. The community support associated with his secured PR segments attributed to his growing number of fans on Facebook.

    4. barleymash
    (133 new page “likes”): The Verant Group’s downtown gem, barleymash has acquired a large following due to the recognition received for its head Chef, Kevin Templeton, and their sense of community created by attending local events, such as the San Diego Wine and Food Festival.

    5. PB Shore Club
    (127 new page “likes”): With an awe-worthy panoramic view of Pacific Beach, PB Shore Club is the destination for sports fans and home of the Redbull Vodka Slushie. Cross-promoting Instagram contests on Facebook and targeting their following of the armed forces and Bulls fans allows their fan base to continue to grow.

Top Campaign for an Event: The Boot Camp Challenge
Do you think you have what it takes to be a Marine? Alternative Strategies launched a 6-month campaign promoting the 2013 Boot Camp Challenge; a 3-mile grueling obstacle course giving civilians a glimpse into marine training. The fourth year promoting this event, our social media team incorporated a variety of giveaways exclusive to fans, such as two free registrations to the race, and highlighted media coverage for the event while connecting with local members of the armed forces. 1,300 Facebook fans and over 200 Tweets later, the event boasted over 2,600 participants; an overwhelming success.
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Top Integrated Campaign: Luna Grill
Luna Grill, a growing chain offering the freshest produce and healthy alternatives to fast food to its customers in San Diego and Orange County, has been a part of the Alternative Strategies team since Nov. 1st. Within that timeframe, our Social Media Department has developed multiple campaigns to increase their following, bring awareness to their unique Mediterranean cuisine and highlight their passion for supporting the community’s youth. A weekly Instagram photo contest was implemented, where fans posted photos of their favorite menu items using the hashtag #lunagrillmenu, and a winner was selected every Friday, which showcased across all social media channels. The response to this contest increased and fostered fan engagement. In support of the holidays and in the spirit of giving, a campaign was launched Dec. 1st, where Luna Grill partnered with San Pasqual Academy in Escondido; an educational and residential campus for foster teens. Luna Grill donated $1 for every new page of likes, and 100% of their red velvet cupcake sales to this cause. This resulted in 171 new Facebook fans and over 500 red velvet cupcakes sold during this time, based exclusively on a social media campaign. Their established social media presence will contribute to the brand’s success with the opening of three new locations in early 2014.
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