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[ BRAGGING RIGHTS ] 

Meet Janette Hernandez


Alternative Strategies just hired a new media relations coordinator with some spice! Originally from sunny Puerto Vallarta, Mexico, Janette Hernandez is no stranger to the Hispanic culture. And since we have been growing in this market, she is an “ajuste perfecto” for our PR team.

Janette is committed to securing media exposure for our clients in Hispanic media outlets, along with garnering exposure for the Hispanic clients we represent. She has already secured exposure for several of our clients including Barrio Logan College Institute, Bracero, Romesco, Sirena and Barrio Star. And that makes her a star!

Working in many different areas of marketing and advertising, Janette enjoys the creative side of the business. She loves the ingenious messages and storytelling power of advertising, marketing and public relations. A graduate of Loyola University in New Orleans, Janette is also a member of the Hispanic Journalist Association and will give Alt Strat’s clients an edge in media markets down south.

Bienvenidos, Janette!