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Westroot Tavern


Slated to open May 2016, the Verant Group is broadening its reach to North County San Diego with the introduction of WESTROOT tavern. This neighborhood, chef-driven restaurant/bar will specialize in scratch-made, local and sustainable food paired with fresh, seasonal cocktails, 30 beers on draft, sports… and tons of energy.

Located off the 56 freeway in The Village at Pacific Highlands Ranch in Carmel Valley, this will be the Verant Group's northernmost establishment. Verant Group restaurants that have become key landmarks in San Diego communities include Tavern in Pacific Beach, Sandbar Sports Grill in Mission Beach, barleymash in the Gaslamp District, True North Tavern in North Park, and Uptown Tavern in Hillcrest.

Alternative Strategies is honored to have been working with all Verant Group establishments for over five years, and looks forward to bringing the same high quality work to WESTROOT tavern. When selecting a name for the new venture, Alternative Strategies worked closely with the group's partners to find a name that represents the Verant Group's love for the Southern California lifestyle, their roots as a company, and their commitment to local ingredients, fresh produce and quality.

Alternative Strategies has helped lead the charge with name creation, logo design and branding, and will continue to manage all public relations, social media and creative for WESTROOT tavern, along with all other Verant Group establishments.

To view the recently launched splash page, head to www.westroot.com