Since its inception, Instagram has quickly evolved from a trendy iOS-only app to a massive social network with Android and web capabilities. It's no doubt that with over 400 million active monthly users sharing an average of 70 million photos per day that this platform should not be put to the wayside when it comes to your marketing efforts. Instagram is no different from any other platform when it comes to being active and engaging with your audience. The difference between Instagram versus all the rest is that its main focus is on its simplistic approach of sharing visual content with the world. Let's face it; people are more receptive to visuals, which is why this site has become one of the top social arenas out there.
Want to increase your engagement, audience and ROI? Include these top 5 strategies into your Instagram Marketing Plan today!
Content: A good rule of thumb on any social site is to avoid solely highlighting your products or services. Use a mix of photos and videos to show off your team, goofy moments, and behind-the-scenes content in which your audience isn't typically exposed. When you boast your personality, your customers view you as people, not just a company out to make money.
Pro-Tip: Do not spam or over-post on Instagram. Users do not like to see multiple photos per day from the same account, unless you're Beyoncé (and even she keeps posts to a minimum).
Hashtags: Simply put, Instagram LOVES hashtags. Use them. Compiling a solid hashtag list and a strategy will allow you to connect with others in your industry, potential customers, new supporters and friends. #DoNotTurnSentencesIntoAHashtag, as it comes off as amateurish to seasoned social media veterans. Include hashtags related to your business, industry and location - #AlternativeStrategies #Marketing #PR #SocialMedia #SanDiego #SD.
Pro-Tip: Stay up-to-date with trending hashtags by viewing Instagram's Explore feature. If trending tags are relevant to your brand, include them in a post. This will help boost your visibility even more, and keep you relevant on social media.
Track Traffic using URL Shorteners Sites like Bitly allow you to create customized links with tracking capabilities. This feature is very important in assessing how your account is driving traffic and leading back to your website. Links are not clickable in Instagram posts themselves, but you are able to add one URL to your account bio. Your content should reference the link-in bio if your goal is to get people to visit your website, landing- or event page.
Pro-Tip: Use a unique shortened link for Instagram that is independent of shortened URLs that you use on other social media platforms. Doing so will allow you to see exactly how much traffic you are driving from each individual site.
Cross-Promote Share the love and tag other companies that you work with for events or special occasions. The purpose behind this is to show your viewers who you partner with to further increase and build interest in your brand. Ultimately, the end goal with cross-promotion is for your partners or sponsors to also post about you on their social sites — increasing awareness for your business.
Pro-Tip: Encourage your connections to share and tag your content when you set up promotions and events.
Use Sponsored Ads Sponsored ads allow your business to hone in on your desired audience, giving you the results that matter — increased awareness and traffic.
Pro-Tip: A business should never sponsor EVERYTHING, as this can be overwhelming and turn people off of your brand. Only sponsor exciting events that you know will drive your audience to want to know more, or come in to your establishment.
If you are interested in learning more about Instagram management, contact info@altstrategies.com today!