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BUBBLYFEST 2017


Specializing in event promotion, our agency was selected to handle the publicity for BUBBLYFEST 2017 in October, along with two pop-up events leading up to the finale. The marquee celebration is one of California’s most popular happenings for both winemakers and fans of the bubbly.

To drive chatter and create buzz for the main event in October, two pop-up celebrations were held – one in Los Angeles and one in San Francisco. Our team invited media to mingle at both pop-ups, where they could enjoy light hors d’oeuvres, visit over 20 participating winemakers’ booths and capture their fill of bubbly. All guests left with a souvenir champagne glass and most likely a nice champagne buzz. San Francisco’s event was held at The General’s Residence at Fort Mason Arts and Culture Center, while Los Angeles opened its doors at The Rose Room in Venice Beach, offering ocean breezes and coastal air at both venues.

Now that the two pop-ups have come and gone, Alternative Strategies is focusing efforts to drive and secure coverage for the pinnacle event: BUBBLYFESET By The Sea 2017, returning October 5th through the 8th. The event will be held at Avila Beach Golf Resort in Avila Beach, Calif. Guests will enjoy a playful, upscale experience as they sample unlimited tastings of everything from Champagne to Pét-Nat amid the idyllic backdrop of the Pacific. There will be rare opportunities to learn from winemakers about their products and get a sneak peek at upcoming vintages.

The festival offers something unique throughout the fizz-fueled weekend. Thursday night kicks off with a fried chicken and champagne dinner, and commentary from Master Sommelier Chris Blanchard. Friday evening offers the very popular “Corks and Cocktails” party at the Central Coast Aquarium. Attendees will come dressed “to the nines” in 1920’s attire, listen to jazz music and sip cocktails made with sparkling wines. Saturday’s Grand Tasting will offer over 70 labels, both international and domestic, as well as more educational panels that are consumer focused.

Our agency is thrilled to be behind the publicity for the fourth annual BUBBLYFEST By The Sea! Tickets for the event are extremely limited, so if you would like to attend, click here to purchase yours now.