Alternative Strategies’ newest client is San Diego’s biggest catch; Fishmonger’s Market. The local call for an authentic, European-style fish market and dining destination has been answered with this fresh addition to Mission Hills’ diverse culinary scene! Driven by a passion for seafood sustainability, the team at Fishmonger’s Market is serving up an impressive seasonal seafood collection made possible by the direct sourcing and global trading abilities that set the restaurant apart from the rest! 

Paying homage to the rich history of the San Diego fishing community, Fishmonger’s Market practices a sustainable “fish-to-fork” mentality brought to life by Chef Frank Terzoli. Crowned the winner of Cutthroat Kitchen in 2013 and earning the nickname “Frankie the Bull” during the second season of Bravo’s Top Chef, this salt-of-the-earth, authentic fishmonger has returned with decades of experience. As a second-generation fishing captain and international chef, Terzoli and his creative team showcase a European-style seafood bar, fresh-caught fish counter, innovative crudo bar, and tasteful menu sure to surprise the palate.

Designed within San Diego County’s largest wine warehouse on the corner of Washington and Hancock, the open-space layout encompasses the San Diegan lifestyle. Guests are welcomed with options of indoor relaxed elevated dining or outdoor dining with daytime ocean views and an evening ring of fire. Specialties include Shrimp and Mango Ceviche, Lobster Mac & Cheese Gratin and Salmon Carbonara. Their daily crudo selections steal the show with fresh, delicate textures and powerful pops of salty, savory, and sweet flavor combinations. Focusing on sustainability, Fishmonger’s Market is bringing a new era of seafood to the neighborhood!

Fishmonger’s Market Restaurant Lunch Hours are Tuesday – Saturday 11:00 a.m. to 2:30 p.m. and Dinner Hours are Tuesday – Thursday 4:00 p.m. to 9:00 p.m., Friday 4:00 p.m. to 10:00 p.m., Saturday 3:00 p.m. to 10:00 p.m. Seafood Market Hours are Monday – Saturday 10:00 a.m. to 7:00 p.m., Sunday 10:00 a.m. to 3:00 p.m. Located at 1735 Hancock Street, San Diego, CA 92101. Parking lot accommodates free parking for guests.