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Brand Experience: It's All About That Personal Touch


Crafting a brand can be compared to cooking a meal. Although it is true that you can make spaghetti and red sauce from a box and a jar purchased from your local grocery store, you can also use homemade fresh pasta and a sauce that has been made from scratch with the finest ingredients. Any chef will tell you that all great meals start with the quality of the ingredients. Both of these meals get the job done, but the homemade, hand-crafted meal is an "experience" and one that your family (or customers) would undoubtedly prefer. Using this analogy, it becomes easier to arrive at what it means to create a positive brand experience.

Forging a successful brand experience requires an unwavering dedication to staying one step ahead and making an extra effort to stand out. It is important that customers know that they are the focal point and important to your business. Whenever possible, connect with your audience. Be a brand that is more than a logo on a screen. Find ways to interact and gain the customer's trust and respect for your brand.

Starting from the ground up, your employees must understand that every interaction with a customer ultimately creates an experience that contributes to your success. Regardless of the employee's position or job title, if they are valued by you, their attitude towards your customers and fellow employees will have a trickle-down effect that will influence how they engage with your consumers. Hiring trustworthy, positive employees who you can rely on to be ambassadors of your brand, will make building loyalty with your customer base increasingly easier.

In today's competitive culture, where brands are constantly jockeying for attention, doing whatever you can to create a positive, personalized experience will go a long way.

Getting to the point where customers are doing your advertising for you based on the experiences that you are consistently delivering will ensure that your brand is the one that everyone craves!