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We help our clients create positive change.

We deliver positive change through strategic thinking, creative execution and engagement.

Our team of talented brand thinkers, digital strategists, designers, publicists, copywriters and developers are dedicated to helping our clients develop more meaningful relationships with their customers through brand, creative and the digital channels.

William founded the agency in 2000. He has over 15 years of experience in marketing and PR, specializing in retail, automotive and franchises and has won national recognition for marketing and PR campaigns he has created. William holds a bachelor’s degree in Business Marketing and a master’s and doctorate in Education from Northwestern University-Chicago. He gained significant marketing and PR expertise during his tenure at such noted companies as Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. Working for these companies gave him an inside look at franchise-based organizations, business-to-business and business-to-consumer advertising, and large-scale marketing implementation.

Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives.

Stealthy marketing partner with experience in brand architecture that transcends cultural barriers for local, regional or national implementation ‘branding with a cultural pulse.’ An integrator with expertise in client and agency collaboration and coordination for optimal brand activation and success.

Cross-functional leader and creative problem solver with strong skills in account management, and significant accomplishments in developing marketing and promotional programs that deliver high-ROI value in a broad array of consumer categories and industries.

Client Partner and innovation advocate, relentlessly focused on the ‘consumer experience’ willing to leverage marketing\agency disciplines to solve customer unmet or unarticulated needs. Subject matter expert and cultural strategist and tactician in developing multicultural marketing and communications programs.

Boundary spanner, change agent to inspire media neutral ideas fusing brand analytics, intuitive imagination with ingenuity to trigger transactional opportunities for through the line multi-channeled communication initiatives and digital campaigns along with event activation programs. Successful client engagements in: hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises and restaurant/food related sectors.


Madison grew up enjoying the beaches and hiking trails of Americas Finest City. She is a San Diego native who continues to explore her hometown, and never ceases to discover hidden gems.  She is also a certified spin instructor who has been teaching in San Diego for almost three years.  A part-time yogi and fish taco connoisseur, Madison proudly embraces the San Diego stereotype.

Madison graduated from Azusa Pacific University with a BA in Communications and Journalism. She returned to San Diego with the hope of getting to know the city through the lens of local news. San Diego News 6 hired her as a research correspondent, where she utilized the opportunity to meet new people, learn about local businesses, traverse unexplored communities and develop her investigative skills.

After working for Channel 6, Madison began working as a corresponding writer forGetaway San Diego Magazine, regularly hosting video segments for its advertisers. After her first year, Madison became Getaway’s Director of Client Relations, where she thrived on building and nurturing relationships all over San Diego. 

Since then, she has continued to cultivate valuable relationships through marketing and public relations.  As a part the Alternative Strategies team, Madison continues to channel her talents to enrich client relationships and help secure their success.

With a passion for content creation and marketing, Ashley happily joined Alternative Strategies as a Media Relations Manager.

Originally from the Midwest, Ashley moved to San Diego after graduating high school to attend The Art Institute of California – San Diego, where she finished a 4-year degree in 3-years and graduated with a Bachelor of Science degree in Marketing and Management. Since then, she has worked in a variety of in-house marketing positions, learning the in’s and outs of successful marketing and design strategies.

Ashley spends the majority of her spare time creatively taking photos and developing engaging posts for her blog that is focused around lifestyle, beauty, style and travel. She is also known to occasionally add in a restaurant or bar feature in the mix. If you need her, you might find her eating at the new brunch hot spots around San Diego during the weekends, most likely with a mimosa in hand.

Casey comes to Alternative Strategies with a passion for building relationships across all types of media. She brings with her a background in the hospitality, technology and beauty industries, and has worked on both the agency, in-house and client sides of the PR industry. Casey knows what it takes to get the attention every brand deserves. With her strong drive and smart execution, Casey’s past top-tier media placements include The Wall Street Journal, Better Homes and Gardens, Travel + Leisure, Lucky and InStyle, just to name a few.

Casey has a love for discovering new restaurants and products, and enjoys sharing her finds with friends and family (and posting about it to social media).  California born and raised, she enjoys spending as much time in the sun as possible, preferably with her toes in the sand and a book in her hands.

Casey graduated from the University of San Diego with a Bachelor of Arts in Communication Studies and a minor in Marketing.

With a nose for news and a passion for following industry trends, Paige knows how to ignite the interest of media. She has worked in the PR industry since 2012 with a variety of clients ranging from restaurant and hospitality accounts to consumer goods and products.

Paige continues to build relationships with local, regional and national media, helping her secure print and broadcast coverage for clients on a regular basis. She stays up-to-date and informed on local events for potential client opportunities. Paige’s background in the hospitality, marketing and customer service industry keeps her in the loop on up-and-coming hot spots and trends around San Diego. 

Originally from Atlanta, Georgia, Paige made her way out west on her 18th birthday. She graduated from San Diego State University with a bachelor’s degree in journalism and media studies, and minored in cultural geography. Paige also held the position of senior staff columnist for the Opinion section of her college newspaper.

In her free time you can find her reading anything written by Anthony Bourdain, re-watching Chef or making her way through the growing culinary scene of San Diego, one bite at a time.

Janette was born and raised in beautiful Puerto Vallarta, Mexico. After finishing high school there, she decided to pack her bags and move to New Orleans, LA to pursue her bachelor’s degree at Loyola University New Orleans. After graduating from Loyola University, she moved to California to pursue a career in marketing.

Working in all the different fields of marketing and advertising, Janette tremendously enjoys the creative side of the business. She loves the ingenious messages and storytelling power of advertising, marketing and public relations. 

In her free time, you can find Janette watching Netflix, day dreaming about New Orleans or Puerto Vallarta, reading, and shopping.

Hardcore pop cultureaholic. Friendly thinker. Friend of animals everywhere.

After living in Cincinnati, Ohio for most of her life, Sydney longed for a beach beyond her desktop background. Determined to make this a reality, she packed her bags and made her way to sunny San Diego the day after graduation. She sought a career that would merge her passion for writing with her inner foodie.

With a Bachelor of Arts in Communications, a minor in Psychology, and certificates in both Public Relations and Creative Writing, Sydney feels that her diverse academic background is a product of being raised by two research and development chemical engineers. Despite her parents’ best efforts, they were unable to lure her into their field by way of children’s physics books at bedtime and weekend trips to science museums. Instead, Sydney adopted their research tendencies and incorporated them into her creative writing.

Sydney’s work experience at privately owned restaurants has sculpted her outlook on the hospitality industry, rendering a perspective that is both client-oriented and conscientious. She joins the Alternative Strategies team as Media Relations Coordinator, enabling her to utilize her backgrounds in public relations, creative writing and behavioral sciences.

With an old soul and longstanding infatuation with the ocean, Sydney can often be found jamming out to Frankie Valli and The Beach Boys, taking surfing lessons, or unsuccessfully trying to catch her whippet, Agador, at dog beach.

It wasn’t until college that Tiffany found out that what she loved doing was called graphic design. As a kid, she was always finding ways to tweak the HTML in her blog, or design the covers and dividers of her notebook. Once she got to college, she decided to take the leap and study graphic design, which only confirmed that this was her calling. Tiffany went on to graduate with a Bachelor of Arts with a concentration in graphic design from Binghamton University. Shortly after, this NYC native made her way out to San Diego, where she found a position as a graphic design intern at Alternative Strategies. Afterwards, Tiffany continued on to lead the graphic design department at a local social media agency. A year later, she is excited to be rejoining the team at Alternative Strategies!

As a designer, it is important to continuously learn and grow, and this is what Tiffany strives to do. She believes that design can be found all around. Tiffany loves to experience working with the many different mediums of graphic design and her passion for design and attention to detail are evident in her work.

Being from the Big Apple, Tiffany definitely enjoys the beautiful weather that comes with San Diego. In her free time, she can often be found at the San Diego Zoo, exploring with her new puppy, Ollie, or just trying to find the next big bite around town.

Lauren began her career at Alternative Strategies as a graphic design intern in May 2015. It was during her year-long internship when she learned about the odds and ends of the agency. She graduated San Diego State University with a B.A. in graphic design, where she studied typography, packaging design, environmental design and print design.

Originally a marine biology major, Lauren disliked organic chemistry SO much that she decided to drop her major. While working in a restaurant, she met someone who was majoring in illustration, which inspired Lauren’s interest in hand lettering and typography. It was then when she decided to switch her major to graphic design, and she hasn’t looked back since. 

Born in San Francisco, Lauren found her niche under the San Diego sun after high school. She enjoys playing beach volleyball, taking her dog on long walks, and eating at all the great restaurants in San Diego––like PB Fish Shop, barleymash and Breakfast Republic!

Juan Fran Blanco (a.k.a. John White, as he’s known by his American friends) comes from almost 6,000 miles away to Alternative Strategies in order to grow up professionally as a graphic designer and give a helpful hand to the team in everything he can possibly do.

Originally from Málaga, Spain, he has a Bachelor’s Degree in Advertising and Public Relations and has specialized in Graphic and Web design with two Master’s degrees. Graphic design has always been his passion, even though he didn’t know that what he liked to do in his free time while he was in high school was called “graphic design.”

He worked on the East Coast before, and has a passion for America’s multiple ways of life. He admits he has a big ‘traveling-addiction problem’ and loves finding out about new places he has never been before.

Samantha was born and raised in Golden, Colorado – a small town known for the world-renowned Coors brewery! She grew up loving the outdoors and enjoying all of the beauty the Rocky Mountains have to offer. For a change of scenery, she decided to trade in the mountains for the beach to attend the University of California, Santa Barbara. Samantha graduated UCSB with a Bachelor of Arts in Film and Media.

Since graduating college, Samantha has worked on various still and commercial advertising campaigns for Under Armour, Hyundai, Globus Travel, Athleta, Coors Banquet and more. She has also worked on a Netflix movie as well as Travel Channel’s Xtreme Waterparks and Investigation Discovery’s Unusual Suspects. Along with working in production, Samantha has experience as a web content coordinator and social media/project manager.

Samantha has recently moved back to California and is excited to explore her new home; San Diego! In her free time she can be found hopping around town discovering new restaurants and bars, binge watching the latest Netflix series, practicing yoga, and relaxing with her toes in the sand.

She is delighted to be a part of the Alternative Strategies team and is eager to exercise her advertising and production experience and interpersonal skills… all with a business sense, creative mind and sense of humor!

After graduating from The University of Massachusetts Boston, Kevin has been helping a vast array of clients in countless industries realize and achieve their marketing goals. He prides himself on being approachable and a resource to his co-workers.

Originally from New Hampshire, Kevin has a great appreciation for nature and being outdoors. He spends much of his free time at the beach, hiking, fishing, kayaking, snowboarding, going to shows and tasting craft beers.

No dog yet, but he is hopeful that a friend of the four-legged variety will be by his side sooner than later.

Hailing from the Hoosier State, Ryne spent most of his summer days on the beaches of Lake Michigan and his nights around a campfire. For the first 24 years of his life, Ryne was never called by his real name, rather everyone referred to him as “Ryno.” Although he doesn’t love it, he’s become accustomed to going by his birth name.

Ryne attended college at Indiana University where he set out to become a dentist.  It was not until he explored a few creative electives, such as Production and Design, that he discovered his true passion was in new media and communications. Upon graduating from college with a Bachelor’s degree in Telecommunications, Ryne hopped in his Jeep to embark on a one-way trip to California, where he’s been for the last seven years. Ryne has over four years of professional experience working with clients on their social media, and has a lot of enthusiasm to bring to the table. His experience ranges from creating exciting and engaging content, to managing clients nationwide on strategies that improve their online reputation, and developing social campaigns that increase engagement and ROI.

In his free time Ryne can be spotted at Dog Beach with his golden retriever, Jaxon. Check him out on Instagram, #ActionJaxonK9! He also enjoys concocting creations in the kitchen or indulging in a delicious local craft beer on a patio somewhere.  


Originally from a small mountain town in Colorado, Cooper joins the team as a Social Media Coordinator with a wealth of communications, media and public relations knowledge. Considering himself a “people person,” Cooper thrives on the opportunity to help purvey effectual messages and strong branding. His understanding of the omnipresence and magnitude of social media in today’s society, whether used for marketing ideas or simply as a tool for extensive interaction, greatly attributes to his position within Alternative Strategies.

Cooper graduated from the University of Colorado at Boulder with a degree in Communications and Economics. While attending school and earlier on, Cooper worked in the restaurant and hospitality industry for over seven years. It is through this experience where he gained an appreciation for efficient client relations and connection. Having to work his way through school, he learned the importance of hard work, responsibility and rigor, all while completing his coursework and graduating within four years. He considers himself a dependable person with a unique and creative perspective to add to any situation. After spending a year and a half after graduation continuing employment within the service industry, he is excited to pursue a new opportunity at Alternative Strategies while bringing a vast knowledge of the inner-workings of the restaurant business to the table.

Cooper originally had desired to go to the University of California, San Diego, so he finally moved to San Diego on his own to escape the colder climate of Colorado and to enjoy the beach and beautiful scenery. An avid sports fan, you can find him in his spare time watching most any of the Chicago sports teams playing at any given moment, as he was born in Chicago, IL and has a family background from the area. When he is not tuned into the games, you can find him relaxing at the beach, hiking, spending time with friends, making bad jokes and exploring the vast terrain of California. Music, film, and popular culture are also highly important and passionate subjects for him.

Born and raised in sunny San Diego, RJ spent most of his childhood, ironically, at the ice rink where he grew up playing hockey.

RJ attended San Diego Mesa College while pursuing a career in law enforcement. To help pay for school, he found a job as lead trainer at Islands Restaurants. When he was offered an opportunity to run Islands’ social media accounts, he discovered a new-found passion for online marketing. After changing majors, RJ honed his skills in writing copy and SEO by starting a blog about what he was most passionate about; San Diego Comic-Con. Armed with the skills he learned on his own, RJ set out to demonstrate his abilities in a professional environment. He eventually found an internship at Alternative Strategies as a Social Media Intern, where he learned the ins and outs of the marketing realm. In his short time as an intern, he was able to increase his clients’ Twitter and Facebook followers by an average of 65%. RJ eventually landed a full-time position at Alternative Strategies as a Social Media Coordinator, where his natural drive to improve himself, coupled with his passion for online marketing, has flourished.

When he’s not working, you can find RJ at a brewery, exploring all of what San Diego’s growing craft beer scene can offer, surfing off the California coast, in line for the latest superhero movie, or at the ice rink practicing his slap shot.


Michele was born and raised in Galt, California – a small country town south of Sacramento. He grew up loving the outdoors, playing any sport under the sun, excelling in basketball. Ready for a change, he eventually took a leap of faith and moved to San Diego to attend San Diego State University. Recently, Michele graduated from SDSU majoring in Marketing with a Bachelor of Science in Business Administration.

Michele came to San Diego with a true passion for marketing, looking for a chance to prove himself in the real world to anyone who would give him a chance. Eventually, Michele found his way to an internship with Alternative Strategies in November of 2015, where he learned to channel his passion for marketing into effective results for clients. While an intern, Michele had a client, Breakfast Republic that was named one of the “Top 10 Instagrams to Follow in San Diego” by Zagat Magazine. Eventually, Michele landed a full-time position at Alternative Strategies as a Social Media Coordinator, where he continues to pursue his passion for marketing matched with his desire to better himself.

In his free time, Michele can be found playing or watching any sport under the sun. He has a true passion for New England sports teams, specifically the Patriots and Red Sox, as well as his hometown Sacramento Kings. When sports aren’t involved, Michele can be found hanging out at the beach with his friends and enjoying all of the great restaurants and bars in San Diego such as Tavern at the Beach, barleymash, and Breakfast Republic! Michele also enjoys visiting many of the craft breweries San Diego has to offer. Some of Michele’s other hobbies include traveling, cooking and exploring the great outdoors.

Walter Wilson is currently photographing restaurants and commercial work out of his hometown of San Diego where he lives with his beautiful wife Ashley and English Bulldog Bruno.

In addition to Alternative Strategies clients, he has also shot for many other brands- including Jack in the Box, Rubio’s, Nike, LG Samsung, and Nixon.

Walter’s work has been featured in blogs, publications, and magazines ranging from The Knot, INSTYLE magazine, Bridal Guide Magazine, Martha Stewart Weddings, Style me Pretty, San Diego Weddings, Wine Country Weddings, Pacific Magazine, Sonoma Weddings Magazine and many more.