Winter was the season of website design at Alternative Strategies. As the days of the Yellow Pages have faded into a distant memory, websites have become the foremost way for a business to be found, as well as a staple of credibility in the digital age. With that in mind, our web designers used their keyboards to create a variety of stunning websites to help our clients get noticed.

A part of the Isabel Cruz restaurant chain, San Diego-based restaurants Barrio Star and Isabel’s Cantina formerly shared a web presence that was merely a blip on an overreaching corporate website. Owner Todd Camburn came to our team with a plan to expand their presence into two fully flourished sites. Now, for the first time, these two unique locations enjoy websites of their very own.

Barrio Star: Color has the power to either greatly enhance a design or render it illegible. To use color to your advantage, stick with a maximum of three colors that carry different weights and utilize shades of these colors. Because a majority of infographics are viewed online, also make certain that the colors you've chosen read well on screen.

Isabel’s Cantina: Best described as a multi-faceted gem, Isabel’s Cantina is in a category all its own, serving an eclectic menu made up of a variety of dishes from Grilled Fish Tacos to the fan favorite Pineapple Fried Rice Bowl. So when it came to designing a website, we let the pictures do the talking. The AltStrat team took to the drawing board to create a fresh and lively website that would still allow their food to be the star.

The winter also brought exciting new challenges to our design team in the form of the Hervieux Real Estate website. As the top sellers in San Diego County, Paul and Emily Hervieux are in high demand, and with that comes a lot of traffic to their website. Going into the New Year, the Hervieux team looked to us to build them a new, visually stunning, yet also highly functioning website. Breaching into a new industry, our team of designers were tasked with incorporating a web design with a variety of bells and whistles. Out of a mix of efficiency and effectiveness, the Hervieux Real Estate website was born.

We look forward to seeing what new challenges and projects await us in 2015!