Experts estimate that the average person sees between 300 and 700 marketing messages per day. And that guess is certainly low for people living in big cities. From TV commercials to billboards to the ads before that funny cat video, we've become so inundated with traditional marketing methods that most of it goes unnoticed.

So, as an advertiser, how do you stand out? If you're feeling like a little fish in a big pond, guerrilla marketing may be the answer you're looking for. For those new to the topic, guerilla marketing (or experiential marketing) describes any unorthodox technique employed to promote a product or business. In other words - it is non-traditional advertising. The most important ingredient to any successful guerrilla marketing campaign is a heavy dose of creativity. Time and money are replaced with thoughtfulness and imagination.

While some of the world's largest companies have shied away from traditional marketing in favor of experiential campaigns, guerrilla marketing is also marked by its cost efficiency, making it the perfect solution for big and small businesses alike. Below are three guerrilla strategies you can utilize today:

• Marketing on the Move Billboards are an excellent way to spread the word about your business. But we're not talking about the freeway-lining variety that peppers the 163. These are walking, talking billboards that you call your friends, employees, customers, or "Mom." Branding apparel is an inexpensive way to get your company's name out on the streets. Use creative slogans or interesting imagery to get people asking, "Hey, where'd you get that?"

• Leverage public relations and social media channels The beauty of both of these outlets is that they can be used at little to no cost and, when executed properly, can produce a huge return for your business.
  - Public Relations: Do you have the best tips for buying a home, perfect skin care, or finding the best BBQ recipe this side of the Mississippi? Brand yourself as a local expert. Write a column for your local newspaper offering tips and advice regarding your industry.
  - Social Media: There is no faster or more cost-effective way to reach your target audience than by starting a business page on Facebook, Twitter, Instagram or Google+. Followers of your page have already sought you out, so use that to your benefit. When it comes to social media, people are still your greatest resource in creating a buzz.

• Give Some to Get Some It's no secret that people love FREE. Giveaways are a great guerrilla tactic to gain repeat business. Create business card-sized flyers that include your logo and contact information with a great offer. These cards are a great way to inspire awareness and grow your business.

With any of these strategies, ensure that you understand the psychology of your target audience. Which of these methods will they respond to? Finally, when measuring the effectiveness of your campaign, look to your customer relationships and engagement over pure sales figures. Your goal in any guerrilla campaign is to create a memorable experience. If people are "going ape" over you - mission accomplished!