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[ BRAGGING RIGHTS ] 


Spring is coming in like a lion for the Alternative Strategies team, kicking off the month with international recognition for our team. The Communicator Awards is the largest marketing and communications award, receiving over 6000 submissions from agencies in New York, San Francisco, London and beyond. Alternative Strategies was recognized with the Award of Distinction for “Best Integrated Campaign” for our efforts promoting barleymash’s Comic Con events. Alternative Strategies was the only San Diego agency to win a 2015 Communicator Award.



In May, you can find us celebrating all over town with a month that’s chock full of exciting events.

Margarita Month in San Diego

San Diego’s original craft cocktail is having its day! Actually, it’s getting a whole month. Local bars and restaurants across the country will be offering some of their finest tequila creations all month long for only $5! How many can you try? Visit http://margaritamonth.com/ for more information.

Derby Days at barleymash, May 2nd

The next best thing to Churchill Downs is barleymash’s 3rd Annual Derby Party, bringing the Kentucky spirit to the heart of the Gaslamp. For the third year in a row, barleymash will transform into a Derby lover’s dream, with Louisville traditions like Hot Browns and the Oaks Lily, and featuring live music by local bluegrass band, The Tail Draggers. Dress in your Sunday best and enjoy the show! The event takes place from 11am – 4pm; races start at 1pm.

Barrio Star 5th Anniversary, May 5th

What happens when you combine Cinco de Mayo, Taco Tuesday and a Five-Year Anniversary? A fiesta of epic proportions! Join Barrio Star as they celebrate five successful years in Banker’s Hill. The celebration starts at 11am and includes Taco Tuesday deals, photo booth fun and beer and margarita specials.

Bacon & Barrels, May 9th

Beer, bacon and bourbon...oh yeah! Alternative Strategies has teamed up with Bacon and Barrels for their sophomore festival. This all-day celebration of porcine delights will once again be taking place at the Embarcadero Marina Park South. This year’s event will host over 100 tasting booths including Brazen BBQ, Duck Dive, Uptown Tavern and more. To purchase tickets, visit baconandbarrels.com.

Sandbar Golf Tournament, May 12th

On Tuesday, May 12th, Sandbar Sports Grill will be hosting their 13th Annual Sandbar Golf Classic at River Walk Golf Course in Mission Valley. Alternative Strategies is a proud sponsor of this event, which benefits the San Diego Junior Lifeguards. This year, the AltStrat team will be out on the links, providing refreshments, snacks and entertainment to this year’s participants.

Joto Brewer’s Sake & Sushi Tasting Dinner, May 14th

Saiko Sushi North Park is joining forces with Joto Breweries for an exceptional sushi and sake experience. Join Executive Chef Anthony Pascale and Certified Sake Specialist Evan Bennett, co-owners of Saiko Sushi, as they guide you on a culinary journey featuring five courses paired with handmade sakes by five of Japan’s most talented sake brewers. Master Brewers will be on site to answer any questions. Don’t miss this rare opportunity! Dinner starts at 6:30pm. Tickets can be purchased online at www.brownpapertickets.com/event/1470948

Opportunity for Impact, May 26th

On May 26th, Barrio Logan College Institute (BLCI), with support from SDG&E, will be putting on their annual fundraiser; Opportunity for Impact. BLCI is a non-profit organization dedicated to breaking the cycle of poverty by preparing disadvantaged students to be among the first in their families to attend and succeed in college. This event is one of the biggest contributors to the program, and 100% of the proceeds benefit the students of BLCI and their outstanding College Prep programs. Visit www.blci.org for more information.

El Jardín Pairing Dinner, May 29th

South of the border, Executive Chef Ryan Steyn will be joining forces with Chef Abe Botello of West Coast Tavern and Olivia’s Chef Giannina Gavaldon for an intimate six-course dinner at his restaurant, El Jardín. The meal will be paired with wine offerings from Adobe Guadalupe and craft beers from Agua Mala Cervezeria, both located in Valle de Guadalupe. Live music will accompany the al fresco cuisine. Dinner starts at 6pm and tickets are $70 per person. For reservations, email eljardindeadobe@gmail.com.

Bracero Cocina, End of May

Coming later this month is the highly anticipated opening of Bracero Cocina. From Chef Javier Plascencia and restauranteur Luis Pena (the minds that brought you Romesco), comes the newest addition to Little Italy’s booming culinary revival. With master mixologist and Eater’s Bartender of the Year, Christian Siglin joining the team, Bracero Cocina promises to be one of the top restaurants of 2015. Visit www.bracerococina.com for more information.