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Write On- Constructing Quality Copy for Your Business


While a company's service or product may be outstanding, one of the keys to successful marketing lies in the skill of copywriting. Follow these five tips and you will be on your way to writing more effective copy and gaining more attention for your brand!

1. Create Content that Ranks High in Search Engines

You could compose an amazing article for your website, however if you aren't SEO (search engine optimization) savvy, your masterpiece won't be seen by a large potential audience! Be sure to craft compelling content that others are wanting to share on their social media pages. This will increase your validity to search engines, which will in turn place you at a higher ranking in the search pages than your competitors.

2. Craft Eye-Catching Headlines

People have the option of reading hundreds of articles a day, so give them a real reason to read yours. By crafting a clever or eye-catching headline, readers are more likely to gravitate toward your company's article and read on to become more aware of your brand.

3. Cater the Copy Toward the Audience

To determine this, you must first take a step back and determine the audience that will be reading your article. Is your article going to be in a magazine that is geared towards college students or families with children? As you can imagine, if you are writing about the latest up-and-coming restaurants, you may want to avoid writing about the rowdiest bars if you plan on appealing to parents. By identifying your audience, you can craft your article in a way that will be the most appealing and informative to specific readers, with an added bonus - readers who share your links with their friends or like-minded individuals!

4. Don't Use the Same Copy Everywhere

While you may have written an impressively articulate long piece for your website or print to promote your brand, it might not benefit you if you are placing this same copy somewhere that a person will only have a few seconds to glance at it, such as a bus stop or a billboard. Diversify your verbiage while staying true to your overall message and style for consistent branding, and gain the most attention possible in each setting.

5. Include Trending Topics in Your Content

By writing about trending topics, such as a big upcoming event or news story, you are more likely to get readers who wouldn't normally visit your website. It's a win-win when your brand looks relevant in today's world and is exposed to a larger audience! To research what's trending, check out Facebook's #trending tab, Twitter or search Google Trends for topics that are being heavily searched for in order to gain even more viewers.

Well there you have it, five tips to get your brand relevant and exposed in the ever-changing world of marketing. Now get out there and start writing!