The New Year Brings BIG News! Alternative Strategies has certainly made a name for itself among many of San Diego's top restaurants and sports bars. And now, to get 2017 off to an exciting start, we've been chosen to head up the PR and marketing efforts for Carmel Valley's elite new shopping plaza, The Village at Pacific Highlands Ranch! Alt Strat was hand-picked to manage the center's social media, public relations, social media, marketing, advertising and creative efforts, giving William Lopez and his team an opportunity to expand their efforts to elevate the awareness and success of this mixed-use living, retail and lifestyle center. "I am incredibly thrilled for the opportunity to play an integral role in the success of this unique one-stop shopping and dining village," says Lopez.

Nestled in the heart of North County's Carmel Valley community, The Village at Pacific Highlands Ranch goes above and beyond the typical shopping center, featuring a charming Santa Barbara-inspired design, stunning mosaics, and lush landscaping in a pedestrian friendly, plaza-style environment. Gourmet and casual restaurants are scattered throughout the plaza, with 160,000 sq. ft. of retail offered such as our clients Westroot Tavern and Luna Grill, Crudo, Baked Bear and Panera. There's a Trader Joe's for groceries, a host of clothing, home design and accessory boutiques, retail shops and an expansive fitness center called "Crunch". Alternative Strategies is looking forward to branching out into the commercial retail advertising management sphere, utilizing the talents of our team to help every business located within The Village at Pacific Highlands Ranch to thrive. Go to their website to learn more about this exciting place to gather, shop, dine and unwind within the Carmel Valley community.