Well, it's official. Millennials have taken over as the largest population demographic in the United States. There are over 70 million millennials working, earning, and spending their money, making them the major marketing focus. Millennials are a bit of a marketing mystery; most tips and tricks that captured the attention of the Baby Boomers are a thing of the past. Here's how to solve the "Millennial Mystery" and reach the current largest living generation.

Make Sure Your Product is Instagram-worthy

Millennials are hungry to post just about anything on social media, especially Instagram. If your product is Instagram-worthy, your audience numbers will skyrocket. The goal is to optimize content for social media - your product and your posts. The more exposure you can get, the better. Let apps like Instagram do the heavy lifting and you will reap the benefits.

Focus on FOMO

Millennials are all about FOMO (fear of missing out). Whether it's a new fad or cause, they want to show their friends that they are in the loop and experiencing the latest and greatest. You can tap into millennial FOMO by limiting the available number of products and events. This will generate consumers' desires to be included and drive sales.

Reviews Matter

There is power in reviews, and millennials love to be heard. Reviewing a product or service gives them a voice and chance to engage with a brand. Platforms such as Amazon know the power of reviews all too well. The more reviews you have, the better. The irony of this statement is that it is better to have negative reviews than no reviews at all. However, is not necessarily true in the Yelp world, which allows consumers to review service-based businesses; as negative reviews can hurt your brand. The review process is inevitable in this day and age, so aim to gain customers' trust and return business.

Appeal to Their Values

Almost every millennial supports one cause or another. Whether it be saving the environment or animal rights, they want to be associated with a cause. Their purchasing habits tend to prioritize brands with values that align them with making a difference. It is powerful if your brand supports a cause or donates a certain amount of proceeds. This tactic not only makes your brand genuine, but also gives you more opportunities to capitalize on, to gain exposure.

Word of Mouth Still Works

An oldie but a goodie - people will always trust the word of a friend or family member over an ad. Make a product so good that people, regardless of their generation, want to talk about it and recommend it. In the new digital age, the way word of mouth can also work is through social media with the power of influencers who are highly effective in reaching millennials. Social media influencers are generally trusted by millennials who follow, and digitally befriend them. Therefore, work with influencers to help get the word out about your product.

It is not easy marketing to a group of people who have so many choices. If you can find a way to make your products Instagram-worthy, tap into their fears, gain their trust, and appeal to their values then you can easily capture millennials and perhaps even inspire them to refer your product to friends and family through word of mouth.