Do-it-yourself web design has been a shortcut some businesses have used to create an inexpensive online platform for their company. But one must think twice about this option before putting it "all out there" on the Web.

Branding

One of the most vital aspects to your company's success is how it is branded. A recognizable and effective logo and consistent visual imagery is key to not only looking put together, but also drawing in the demographics that represent future or existing customers. A well-branded company usually relies on marketing and PR experts to create a website that checks all the boxes.

Precision

Nothing is more disappointing than searching for a company's website only to find it incomplete, out of date or inaccurate. It's far too easy to click on another site that is user-friendly and more professional than one that was not properly organized or designed.

As a wise person once said "You only get one chance to make a first impression."

Flow

With the ever-evolving capabilities of web design, it is wise to trust in a professional who is on top of recent trends, design solutions and the most updated look for a client's site. The usability and flow of a site adds visual appeal and helps consumers enjoy their experience, whether they are simply reading a landing page for general information or scrolling through the various tabs on a site.

As a marketing agency with over 20 years of experience in web design, we know how to implement the latest trends to design visually pleasing and effective digital products for any industry. Here is a short list that have earned our attention:

Minimalism

People are continuously bombarded with various advertisements and get constant notifications, which can be overwhelming for them. To avoid such overload, our web designers are always searching for new ways to make graphic elements simpler. We limit the number of colors, and experiment with different proportions and compositions.

The functionality of elements plays a principal role. It is crucial to highlight the best qualities of a product or business to evoke the right emotions from customers and reduce or eliminate visuals that are used for decorative purposes only.

Mobile-First Approach

These days, nearly half of website traffic comes from mobile devices, which is why the mobile-first approach has become a major trend. People use their smartphones to search for the nearest restaurant for dinner, or order clothes, electronics, and so on. For this reason, web design should not only be aesthetically pleasing when viewed on a desktop, but also on mobile devices. Our web designers implement Responsive Web Design (RWD) that creates dynamic changes to the appearance of the website, allowing us to resize, hide, shrink, enlarge, or move the content to make it look good on any screen.

Icons

Icons serve as an effective tool for visual communication with customers, which is why simple minimalistic icons are a current trend. It is all about their ability to show the meaning in less space than words. For this reason, our graphic designers often use icons instead of words. It is important that icons have the same size and dimension, and such consistency will showcase the integrity of a website. For example, in 2020, big companies such as Apple and Sketch followed the latest user experience trends and made a complete redesign of all of their system icons.

Typography

Our designers know how important it is to choose the right font for a website. Users usually do not like to read on the internet. They prefer to scan and find information that is important, or useful to them. For this reason, experiments with fonts has become a significant design trend. Sometimes web designers use complex typography to try and highlight the most important information, that way customers will understand the message quickly.

Simplification

In recent years, simplified registration and signing has become one of the hottest trends. The goal of simplification is to minimize the number of elements and fields that customers should fill out on apps or websites, meaning our web designers try not to complicate interfaces, nor push users to take extra actions. For example, when logging in to the website account, users can click "Continue with Google/Facebook/Apple" button, so they no longer need to remember another password.

Super Apps

In the hospitality industry, for example, "Super Apps" are increasingly being used to attract customers. The main purpose of Super Apps is to cover all user needs with just one button click. Examples include OpenTable, Yelp, and Toast. That's why we often integrate websites with Super Apps that benefit both the user and the company, as the app will improve user experience and increase customer use, which will ultimately increase profits.

The design team at Alt Strat knows how important the user experience is when customers want to learn about a product or business. That's why we are committed to following the most recent trends to elevate your image, because, as Mark King, CEO of Taco Bell Corp. says: "Design is the body language of your marketing."