Last month Alternative Strategies was honored with the opportunity to design a new logo for San Diego's iconic radio station, KyXy 96.5. A well-established station with a long history, Alternative Strategies was tasked with bringing new life to one of San Diego's most recognizable brands.

Having last refreshed the brand in 2001, CBS Radio handpicked Alternative Strategies to develop a more modern look for the local station. Over the past 13 years KyXy has evolved from mellow "soft rock" to a prominent adult hits station. Deviating from the pastel subtleness of the old logo, Alternative Strategies presented bold and inspired options. Ultimately, the chosen logo was a dynamic and vibrant design .

Alternative Strategies is proud to have been selected by CBS Radio for the project and we are excited to see the logo in its many applications, from billboards to apparel and beyond.

"This was our first experience working with Alternative Strategies on such a major project. Their team really took the time to listen to our needs and hit it right on the mark with a simple, memorable, timeless and versatile modernization of San Diego's beloved KyXy brand. We feel the color red instantly telegraphs some very positive visceral emotions to our audience. The senses interpret red as fun-loving, sexy, youthful, elegant and above all, attention-grabbing. We couldn't have asked for more."

- Charlie Quinn, Program Director, KyXy 96.5