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Featured client

El Jardin Cantina


One of Alternative Strategies’ largest clients, Rise & Shine Restaurant Group , recently opened El Jardín Cantina in Liberty Station. Situated in the space that previously housed the group’s shuttered El Jardin, the revamped concept now lends a laidback atmosphere idyllic for sipping signature margaritas and indulging in fun-Mex dishes. Guests are welcomed into the massive space under a bright canopy of colorful umbrellas and lush greenery, setting the mood for a picturesque dinner on the expansive outdoor patio space. The colors and feel of the patio continue inside thanks to a living plant wall, pops of bright blue from deep velvet booths, and a multi-tired, multi-colored light fixture.

On the culinary side, El Jardín Cantina offers dishes such as Lamb Barbacoa, Pollo En Mole, a variety of guacamole options, and a selection of specialty tacos sure to please any palate. For those looking to try a few different flavors, ‘flights’ are offered for the guacamole options, Mariscos, and even margaritas. There are several vegan options on the menu, including a Portobello Mushroom taco, or the Coco Veracruz, made with lime marinated coconut, Veracruz salsa, green olives, capers, and cilantro.

Libation-lovers can get their fill with the Hibiscus Paloma, built from hibiscus-infused tequila, lime juice, grapefruit juice and Squirt, or their Na-ima-stay, comprised of blanco tequila, cucumber purée, lime juice and ancho verde. For groups of six seeking something to share, the One In A Melon cocktail is served in half of a watermelon, crafted from blanco tequila, mezcal, lime, watermelon and mineral water (limited number available per day). Wine lovers will find several varietal options from Valle de Guadalupe, among other regions, available by the glass or the bottle. Variations of cocktails to change seasonally.

El Jardín Cantina is open for dinner and weekend brunch. Diners can enjoy happy hour with select shareables and drinks on special, as well as a weekly date-night menu available on Wednesdays.

Alternative Strategies was able to assist in a very short transition from one concept to another, working with the client to put out a press release on the changes and short closure, graphic design, website creation, social media, and continued public relations efforts regarding changes and opening of new concept.