Downtown Encinitas has become the culinary and retail hub of coastal North County, having grown immensely over the past decade with an enticing selection of restaurants and shopping venues. As such, Alternative Strategies is thrilled to have had a hand in creating a buzz around the area, garnering publicity and social media engagement for five eateries along the 101 since their conception.
Beloved for its classic beach town aesthetic, Downtown Encinitas evokes a modern SoCal vibe, celebrating a rich history indicative of the area’s coastal allure and surf-town roots. Spanning six miles of Pacific coastline, guests and locals enjoy a patchwork of cultural elements, where historic architecture and quaint shops are melded with high-end retailers and a variety of iconic eateries that have become staples of the neighborhood’s food scene. From Tijuana-inspired tacos and New York slices to top-quality seafood and innovative dishes infused with modern zeal, there’s something for everyone along this cherished stretch of the 101.
Equipped with 20 years of experience as a full-service marketing agency in San Diego, Alternative Strategies has had the unique opportunity to watch the area flourish, while leveraging our skill sets to raise awareness around the neighborhood’s immense growth. In fact, 2021 marks the tenth year in a row that our agency has represented Union Kitchen & Tap Encinitas, a neighborhood gem that serves up contemporary American cuisine in a timelessly laidback atmosphere!
In addition to Union Kitchen & Tap Encinitas, we continue to represent City Tacos, now outfitted with seven locations in San Diego, Mr. Moto Pizza, with eight, The Taco Stand, with seven locations spanning SoCal, Las Vegas and Miami, and Encinitas Fish Shop, now touting three outposts in San Diego – each brand having only started with one-to-two locations when we added them to our client roster!
Witnessing the expansion of a brand is an exciting part of the job and seeing them flourish in an iconic community such as Encinitas is a special kind of feat, given the area’s history and discerning sense of authenticity. Our clients have come a long way, much like Encinitas itself, and we can’t wait to see the continued evolution along the 101.