Choosing to work with Alternative Strategies will expose you to a highly creative and diverse team that is fully committed to obtaining media coverage for your product and/or service. We want our clients to succeed not just in the media arena but with skyrocketing sales, facility patronage, referrals and repeat purchases as well. Once the contract has been signed and the media list has been finalized, we can begin efforts on your behalf. Reality Check

1) Alternative Strategies is always ahead of the ball game as it pertains to new and existing clients. Prior to engaging potential clients we research their industry and the local market. This data allows our team to develop a solid list of creative ideas and potential publications of interest for our clients.

2) With the contact in hand, our team is able to intensify our efforts on our new client's media strategy. We hold weekly staff meetings where we drum up innovative news hooks and media campaigns for our clients. Our staff ranges in age, ethnic background, religion and experience, thereby allowing us to think outside of the box and suggest ideas that are effective at increasing revenue.

3) Press kit! All clients need one. Whether we develop a fresh concept or revamp an existing kit, Alternative Strategies clients have the most media-appealing press kits out there. Our team of designers lay out unique pieces of artwork and our PR team works with the client to develop knockout content. The end result is a press kit that stands out above the rest and helps our clients gain up to 50% more coverage than their competitors.

4) When clients are brought onboard they are instrumental in the development of a targeted media list. The PR team quickly begins pitching with solid ideas and interesting hooks, however not all stories will have the media knocking on our doors. The media landscape can be equated to growing crops on a farm; there can either be a feast, where we obtain 10 media segments in one month or a famine, where we only obtain one media segment.

5) Today Show! Oprah! Late Night with Letterman! All of these target media outlets are possible to obtain coverage in, however we always remind our clients that this will not happen within the first week. The PR team at Alternative Strategies is highly skilled at building relationships with news reporters and editors in print, broadcast (TV and Radio) and online media.

However, it is important to note that our PR team also prides itself on its' perfected media strategy. The outcome of their strategy is sustained media coverage over an extended period. We prep our clients on the media process and our in-house procedures on media relations in order to set their expectations appropriately. Our team loves to engage the media and help our clients succeed. The team at Alternative Strategies works hard to exceed expectations and provide our clients with quality service and news coverage.