They say a picture is worth a thousand words, so how many is a video worth? With the ever-growing popularity of online video sites such as YouTube and Vimeo, video production seems like a natural choice in capturing an audience. However, this marketing strategy is often overlooked in business. Video production can elevate your business in a multitude of ways across various platforms. A well-placed video pitch on your website, or in a presentation, can engage an otherwise apathetic audience. Highly viewed videos, or videos that have gone viral, can even have a positive impact on your search engine optimization. This tool can be used in a variety of ways, including:
introducing your business...
introducing your services...
as an informative guide...
for self promotion...
and even social media