Do you have a Facebook business page that is not performing as you had expected? Well, Facebook recently made some modifications to their algorithm that changes the way people see updates in the News Feed. This change will hurt business Facebook pages that do not currently pay for advertising. A sad fact is that only 6% of your page fans see your organic posts. This declining reach for business pages can be remedied by incorporating Facebook advertising. Whether you want more Facebook likes or engagement, here are a few tips to maximize your Facebook business page.
Run a Bid for Likes Campaign. With the help of a tutorial on the Facebook page, see https://www.facebook.com/help/673955429304054 you can determine whether it would be profitable to construct a Bid for Likes Campaign. You must set a budget that will allow you to use past sales histories to determine your profit margin, make sure you target the correct demographic and psychographic audience and ultimately, test the results with Facebook analytics. This method of increasing audience reach can kick-start your visibility.
Boost Posts. Since only 6% of Facebook fans see a page's organic post, boosting them will help with reach and engagement. If a post is already performing well, don't bother to boost it. Save those efforts for posts that initially flopped. Boosting will maximize exposure through a larger reach and posts can be boosted for up to seven days. Just set your budget and target your audience, and remember to encourage fans to like your page.
If you are unable to boost frequently, here are a few tips to increase your business page organic posts:
- Use Facebook Insights to gain knowledge of when your fans are engaging
- Include @tags of other pages
- Drive traffic from other sources (i.e. Twitter, blog, website, etc.)
- Be diverse with posts
- Post outside business hours
- Test post length
- Include call to actions
- Repost popular posts
To illustrate the benefits of a Bid for Likes Campaign, we took two of our clients to new levels of success though this clever Facebook advertising strategy.
LUNA GRILL actively uses Facebook advertising to increase their likes, reach and engagement. In this infographic, you can see the performance results of a one-month Bid for Likes campaign. Since Luna Grill has 14 locations and growing, we targeted four different cities in a 25-mile radius and focused on people ages 21-64. One can break down the psychographics in more detail here, but we chose to reach a broader audience by keeping it simple. In addition, we made sure to target people not already connected to Luna Grill to acquire more likes from new potential customers.
In one month, Luna Grill gained 623 new likes with a budget of $150. Today, Luna Grill has over 11,000 likes and rising, due to their active role in Facebook advertising.
ENCINITAS FISH SHOP recently opened their doors in August of 2014 and needed to quickly gain some new potential customers on Facebook. Starting at 220 likes, we began a Bid for Likes Campaign for one month that increased their likes by 895! Their larger budget of $200 helped jump their likes to over 1,000 and the engagement with posts increased with it.
Still need more guidance? Let us do the work for you! Contact us at altstrategies.com to get started today.