With seven locations throughout the San Diego area and four more on the way, including a location in Irvine – Breakfast Republic’s first venture into the Orange County market – there is plenty to brag about at this favorite morning eatery! Most recently, the “egg-ceptional” brunch hot-spot surpassed a social media milestone of 30,000 followers on Instagram. Through the use of targeted ads, social media influencers and fan engagement, the Alternative Strategies team orchestrated a dynamic relationship between Breakfast Republic and their followers.

At Alternative Strategies, we understand what it takes to hatch and grow a relationship between clients and their fans through various social media platforms. One of the most effective tools our team uses is targeted ads. Whether it be on Facebook or Instagram, it’s important to ensure that content is being pushed to the right audience. Through the use of targeted ads, our social media team is able to “zero in” on various demographics based on their age, sex, location and interests.

Although social media is an ever-changing landscape, the experts at Alternative Strategies stay ahead of the curve. In 2018, social media influencers became one of the hottest trends in the industry, and our team took notice. After hosting dozens and dozens of various influencers, Breakfast Republic was able to capture audiences they may not have typically reached. In 2019, the trend of social media is predicted to continue booming with both micro, and macro influencers.

Another strategy our social media team employs to continually increase Breakfast Republic’s following may be the most crucial: engagement. Jay Baer once said, “Activate your fans. Don’t just collect them like baseball cards.” At Alternative Strategies, we take this to heart. In the case of Breakfast Republic, our team works hard to ensure they provide engaging content that will activate Breakfast Republic’s fans. Whether it be voting for monthly specials or hashtag contests, we are always looking for new ways to reach our target audience. If you haven’t already, be sure to give Breakfast Republic a follow: @breakfastrepublic.

While it’s no easy feat to reach a milestone of 30,000 followers, our social media team is ready to help you reach your own goals! Contact us today to see what kind of strategies our team can hatch for you!