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Big Willie’s Pizza – Pro Bono Project


After a turbulent year for the restaurant and hospitality industry and its workers, Alternative Strategies is honored to provide pro bono PR services to promote Big Willie’s “Pizza Pies for a Cause,” benefitting restaurant and hospitality workers in need.

With over 45 years of experience within the culinary industry, Willie DePascale is giving back with the launch of Big Willie’s Pizza Pies for a Cause. The former chef, whose quarantine hobby involved crafting wood-fired pizzas for his friends and family, is now offering his homemade creations to the public on a donation basis, to support a great cause.

Originally from New York, DePascale knows what it takes to craft the perfect pie. His menu features a variety of Neapolitan and Sicilian style pizzas, including the option to create your own! Savory selections include the Margherita, the Pesto Lover, and the Sophie, which features homemade meatballs and fennel sausage, mushrooms, basil, tomatoes and ricotta cheese. For dessert, DePascale offers a classic New York-style Chocolate Chip Cannoli.

Menu selections are available to order at a suggested donation price, with all proceeds going towards the purchase of $500 gift cards to shops such as Vons, Ralph’s, Amazon, and Target. Gift cards are provided to restaurant and hospitality works in need, on a monthly basis. To date, DePascale has been able to raise over $4,500 in donations, helping many families in need.

“I’m hoping to support some of the hardest workers out there. Chefs, sous chefs, line cooks and dishwashers, they are the heart of the house and have always put others first over their own families,” states DePascale, regarding his motivation behind this new project.

Show your support and follow Big Willie’s Pizza Pies For a Cause on Facebook, or visit the website for additional details including delivery schedules, menus, and donation updates. Orders can be placed online or by phone, and local deliveries take place Wednesday through Saturday from 2:30 p.m. – 4:30 p.m.