We help our clients create positive change.
Our team of talented brand thinkers, digital strategists, designers, publicists, copywriters and developers are dedicated to helping our clients develop more meaningful relationships with their customers through brand, creative and the digital channels.

William Lopez
Principal
William Lopez, Ph.D

Jessica Bradford
Media Relations Manager
Jessica Bradford

Mark Rogoff
Media Relations Manager
Mark Rogoff

Charlotte Mahns
Media Relations Coordinator
Charlotte Mahns

Alyssa Hiestand
Media Relations Coordinator
Alyssa Hiestand

Alejandra Favela
Lead Graphic Designer
Alejandra Favela

Juan F. Blanco
Web Designer
Juan F. Blanco

Rita Yarsinsky
Client Relations Manager
Rita Yarsinsky

Jake Theoldore
Social Media Manager
Jake Theoldore

Irene Anastasiadi
Content Manager/Social Media Coordinator
Irene Anastasiadi
Irene Anastasiadi is a Greek national residing in London. She is an experienced Fashion Assistant at British Vogue and possesses a passion for fashion and an eye for detail. With two years of social media management experience at Alternative Strategies, Irene has honed her skills in the restaurant industry.
Irene holds a Master of Arts in Design Management from the London College of Communication and a Bachelor of Business Administration from the Athens University of Economics and Business, with a major in Marketing. These diverse experiences have enabled her to build a strong background in marketing and design management, with a focus on social media content management, paid ad management, graphic design, brand strategy, influencer marketing, and PR coordination. All of these skills have prepared her to excel in the dynamic and fast-paced environment of the restaurant industry at Alternative Strategies.
Outside of her professional life, Irene is an enthusiastic traveler with a desire to make a difference in the world. She has volunteered for several social initiatives, where she has engaged in creative activities for children and taught English in primary schools. Her most memorable volunteering experience was in India, where she spent over two months making a positive impact.
Irene is passionate about using her expertise in social media management to drive success for Alternative Strategies and its clients.

Sandra Franke
Social Media / Marketing Coordinator
Sandra Franke
Whether it’s photography, cooking or abstract art – Sandra has always had a hands-on approach to life. Growing up in Berlin, Germany, the hustle and bustle of the city created the perfect environment for her to explore those creative avenues and to work with a wide variety of people.
With a bachelor’s degree in International Business and Marketing, Sandra’s people-oriented approach led her to create customer-centric marketing strategies for manufacturing companies in the U.S. and Germany, as well as an eCommerce start-up.
Sandra has a passion for connecting brands with their clients and creating long-lasting and meaningful relationships through social media and content creation.
Her studies in international business originally brought her to San Diego, where it was love at first sight. During that time Sandra started to explore the area’s wide variety of local restaurants and rock-climbing gyms.

Walter Wilson
Photographer