We help our clients create positive change.
We deliver positive change through strategic thinking, creative execution and engagement.
Our team of talented brand thinkers, digital strategists, designers, publicists, copywriters and developers are dedicated to helping our clients develop more meaningful relationships with their customers through brand, creative and the digital channels.
William founded the agency in 2000. He has over 20 years of experience in marketing and PR, specializing in retail, automotive and franchises and has won national recognition for marketing and PR campaigns he has created. William holds a bachelor’s degree in Business Marketing and a master’s and doctorate in Education from Northwestern University-Chicago. He gained significant marketing and PR expertise during his tenure at such noted companies as Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. Working for these companies gave him an inside look at franchise-based organizations, business-to-business and business-to-consumer advertising, and large-scale marketing implementation.
Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives.
Stealthy marketing partner with experience in brand architecture that transcends cultural barriers for local, regional or national implementation ‘branding with a cultural pulse.’ An integrator with expertise in client and agency collaboration and coordination for optimal brand activation and success.
Cross-functional leader and creative problem solver with strong skills in account management, and significant accomplishments in developing marketing and promotional programs that deliver high-ROI value in a broad array of consumer categories and industries.
Client Partner and innovation advocate, relentlessly focused on the ‘consumer experience’ willing to leverage marketing\agency disciplines to solve customer unmet or unarticulated needs. Subject matter expert and cultural strategist and tactician in developing multicultural marketing and communications programs.
Boundary spanner, change agent to inspire media neutral ideas fusing brand analytics, intuitive imagination with ingenuity to trigger transactional opportunities for through the line multi-channeled communication initiatives and digital campaigns along with event activation programs. Successful client engagements in: hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises and restaurant/food related sectors.
Jessica’s strong sense of adventure brought her halfway across the country, from Kansas City, Missouri, where she was born and raised. She packed only what fit into her mid-sized car, including her two younger sisters, and headed west for the Golden State. Having always dreamt of living in California, she enjoys the year-round perfect weather with trips to the beach, finding new places to hike, requesting patio seating at restaurants whenever available, and bringing her trusty “sidekick” (dog) Kona along for it all.
Jessica graduated from Truman State University with her BA in Business Administration, with an emphasis in Marketing and a Minor in Psychology.
While serving as the school’s Homecoming Committee public relation’s chair, she quickly discovered her interest and aptitude for communication and relationship building. Jessica further developed these skills, and discovered a hidden passion for writing in her most recent career in the event planning industry.
Being raised by a left-brain, business-minded father and a right-brain, creative-thinking mom, Jessica brings her ability to see and understand a wide array of viewpoints and is able to incorporate the best of both ways of thinking. She is beyond excited to be a part of the Alternative Strategies team and bring along her enthusiasm, desire to problem solve and her overall zest for life!
In her free time, you can find Jessica cheering on her favorite Kansas City sports teams, trying out new and often challenging (or maybe just challenging to her) recipes, working out and reading.
Katie was born in Orange County and raised in the small suburb of Corona, California. With an early passion for reading and writing, she knew that she would follow that interest into her college career. Graduating from San Diego State with a bachelor’s degree in English and a minor in Spanish, Katie has continued to utilize her skills in her postgraduate life and career endeavors.
Katie has worked in various cities including Costa Mesa, San Francisco, and San Jose with a roster that includes sales, management and customer service experience. She brings with her a knack for communicating effectively and distinctly. Her purposeful writing and heightened interest for all of the latest food and lifestyle trends, adds to her acute attention to detail.
After spending time working and living in Northern California, Katie recently made her way back to sunny San Diego. Once back in San Diego, she had the opportunity to intern for the AltStrat team, where her love for food and writing collided.
In her spare time Katie can often be found trying the newest restaurants in town and curating posts on her social media featuring her latest food obsessions. She is beyond thrilled to join the Alternative Strategies team and put her passion into play!
After living in Cincinnati, Ohio for most of her life, Sydney longed for a beach beyond her desktop background. Determined to make this a reality, she packed her bags and made her way to sunny San Diego the day after college graduation. She sought a career that would merge her passion for writing with her inner foodie. Four years later, Sydney is a bonafide San Diegan, living it up on her paddleboard and spending time with her adopted greyhound, Rhonda.
With a Bachelor of Arts in Communication, a minor in Psychology, and certificates in both Public Relations and Creative Writing, Sydney’s diverse academic background is a product of being raised by a flavorist and a chemical engineer in research and development. Despite her parents’ best efforts, they were unable to lure her into their fields by way of children’s chemistry books at bedtime and weekend trips to science museums. Instead, Sydney inherited their research tendencies and her mother’s olfactory strengths to pursue a career in restaurant/lifestyle public relations.
Her past restaurant experience and stints at two other agencies have sculpted her outlook on the hospitality industry, rendering a perspective that is both client-oriented and industry-honed. Now a Media Relations Manager at Alternative Strategies, Sydney continues to advocate for her clients, striving to garner tailored media exposure that drives growth and awareness for each account.
In her spare time, Sydney can often be found with a coffee in-hand, watching informative videos on how to keep her plants alive.
Juan Fran Blanco (a.k.a. John White, as he’s known by his American friends) comes from almost 6,000 miles away to Alternative Strategies in order to grow up professionally as a graphic designer and give a helpful hand to the team in everything he can possibly do.
Originally from Málaga, Spain, he has a Bachelor’s Degree in Advertising and Public Relations and has specialized in Graphic and Web design with two Master’s degrees. Graphic design has always been his passion, even though he didn’t know that what he liked to do in his free time while he was in high school was called “graphic design.”
He worked on the East Coast before, and has a passion for America’s multiple ways of life. He admits he has a big ‘traveling addiction’ and loves exploring new places he has never been before.
Rebeca was born and raised in San Diego, yet still loves to explore other parts of the world. Since her childhood, she has had an interest in the arts, which eventually led to a love for digital art. In high school, she discovered graphic design and decided to pursue her dream. While studying graphic design, she found a new passion for art history, which is inspiring her work today.
Rebeca graduated from San Diego State University with a Bachelor of Arts in Graphic Design. When Rebeca isn’t behind a computer screen, she loves to watch films, finding new restaurants to try, and crafting with different materials and textures.
Since a very young age, Alejandra has had a passion for creating art. And it was in college when she developed a new interest in design, as it amazed her that design can be found in everything we perceive. It was then when she realized graphic design was a profession that cohesively mixed both aspirations, and she set out to graduate from San Diego State University with a Bachelor of Arts in Graphic Design.
Alejandra is originally from Tijuana, Baja California, Mexico, but she has lived in San Diego for almost half of her life, trying to pursue her American Dream. Even though she loves her country, and still visits, she believes this was a better path for her. Another one of her passions is food; eating and cooking new recipes, trying to create something equally delightful and creative. She also enjoys traveling to explore new cultures through their flavors and their traditions. When traveling is not an option, you can find her trying new places to eat and visiting museums on both sides of the border.
A West Coast native, Paddy spent his younger years in the Pacific Northwest wearing dampened flannel and drinking craft coffee in Seattle, and then in Portland. Seemingly not cold enough, he then moved up to the Rocky Mountains of Colorado and traded the wet for the frozen. Now, older and wiser, he understands why people like to live in Southern California and has taken to the sun and surf, swimmingly.
Earning a degree in Public Relations & Communications from the University of Oregon, Paddy set out to navigate his world one relationship at a time. Raised with a natural ability to comprehend situations, connect with people and share information has been at the core of his being from a young age.
Spending time in event planning and production taught him to recognize people’s strengths and value their roles – he very much believes that it does, in fact, it takes a village. After braving the storms in the hospitality industry, he has developed a keen sense to identify what makes people tick, and what they need to see to feel supported and valued. You’ll see the effects of these experiences entrenched in his personal life, and he’ll tell you that he’s proud to have so many different types of people that he calls his friends.
Inspired with an appreciation for nature and its abundant offerings, few things keep Paddy indoors. You’ll find him dancing at outdoor concerts, enjoying decks and patios, or exploring hikes and highways. Rest assured that during each and any of those places, he’s with old friends, or making new ones.
Samantha was born and raised in Golden, Colorado – a small town known for the world-renowned Coors brewery! She grew up loving the outdoors and enjoying all of the beauty the Rocky Mountains have to offer. For a change of scenery, she decided to trade in the mountains for the beach to attend the University of California, Santa Barbara. Samantha graduated UCSB with a Bachelor of Arts in Film and Media.
Since graduating college, Samantha has worked on various still and commercial advertising campaigns for Under Armour, Hyundai, Globus Travel, Athleta, Coors Banquet and more. She has also worked on a Netflix movie as well as Travel Channel’s Xtreme Waterparks and Investigation Discovery’s Unusual Suspects. Along with working in production, Samantha has experience as a web content coordinator and social media/project manager.
Samantha has recently moved back to California and is excited to explore her new home; San Diego! In her free time she can be found hopping around town discovering new restaurants and bars, binge watching the latest Netflix series, practicing yoga, and relaxing with her toes in the sand.
She is delighted to be a part of the Alternative Strategies team and is eager to exercise her advertising and production experience and interpersonal skills… all with a business sense, creative mind and sense of humor!
Sierra MacIntyre was born and raised in the Bay Area. She started college at California State University, East Bay, and was a member of their Division 2 swim team. After two years she decided to retire from her swim career and continue pursuing her education at University of California, Davis, where she graduated with her bachelor’s degree in communications.
While at Davis she was a member of the UC Davis Women’s Rowing team for 1 one year, and the following year held an internship where she ran the UC Davis Student Life social media. She was also able to keep her love for swimming alive by coaching a recreational swim team in Sacramento. Safe to say, Sierra enjoyed staying busy.
Shortly after graduation, she headed to the wine country and started working for a winery in Napa as a member of their marketing team. At the winery, she was able to perfect her social media management skills, all while trying some great wines along the way. Although she loved Northern California, Sierra always knew that she wanted to try something new. She packed up her bags and headed south to San Diego.
Sierra is ecstatic to be working as a social media manager for Alternative Strategies, alongside a great team. She is always excited to bring her clients to new heights!
In her spare time, Sierra stays active by hiking or heading to the gym, and also enjoys her lazy days on the beach, or just strolling through the farmers market. She also has a strong passion for music, so you can find her in the crowd at almost any concert, whether it’s a small-town band or all the way to the big stages at a music festival.
Jake Theoldore is a native Southern Californian, born and raised in San Diego, CA. He grew up loving baseball, the great outdoors, and at a spry young age immersed himself into the restaurant scene at his Uncle’s restaurant; Hash House A Go Go. Following his passion for food, he traveled to Philadelphia, where he attended the Art Institute’s Culinary Art program and later gained an educational background in marketing.
Jake’s introduction to marketing began when he owned his own concepts and operated some of the largest restaurant brands in California. His hands-on experience with in-house marketing showed him how the modern trend of the hospitality industry “lives and breathes” marketing. Jake has an eclectic social media background revolving around restaurant concepts such as fine dining, brunch, QSRs and bars. Now, Jake holds a social media position at Alternative Strategies, helping businesses elevate their social media footprint and drive results.
In his free time, Jake enjoys taking his family to the dog park or playing dress-up with his two little girls. He loves to cook and enjoys playing with Spanish, Asian and American cuisines to create delicious new dishes. Specializing in hybrid cuisine, Jake’s favorite food to make is “Mexican Sushi!”
Walter Wilson is currently photographing restaurants and commercial work out of his hometown of San Diego where he lives with his beautiful wife Ashley and English Bulldog Bruno.
In addition to Alternative Strategies clients, he has also shot for many other brands- including Jack in the Box, Rubio’s, Nike, LG Samsung, and Nixon.
Walter’s work has been featured in blogs, publications, and magazines ranging from The Knot, INSTYLE magazine, Bridal Guide Magazine, Martha Stewart Weddings, Style me Pretty, San Diego Weddings, Wine Country Weddings, Pacific Magazine, Sonoma Weddings Magazine and many more.