We help our clients create positive change.

We deliver positive change through strategic thinking, creative execution and engagement.

Our team of talented brand thinkers, digital strategists, designers, publicists, copywriters and developers are dedicated to helping our clients develop more meaningful relationships with their customers through brand, creative and the digital channels.

William founded the agency in 2000. He has over 20 years of experience in marketing and PR, specializing in retail, automotive and franchises and has won national recognition for marketing and PR campaigns he has created. William holds a bachelor’s degree in Business Marketing and a master’s and doctorate in Education from Northwestern University-Chicago, along with a certification in Diversity and Inclusion for Organizational Excellence from Stanford University. He gained significant marketing and PR expertise during his tenure at such noted companies as Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. Working for these companies gave him an inside look at franchise-based organizations, business-to-business and business-to-consumer advertising, and large-scale marketing implementation. William also believes in giving back to his community. He currently serves on the board of directors for North Park Main Street and Paws4Thought Animal Rescue.

Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns and brand management initiatives.

Stealthy marketing partner with experience in brand architecture that transcends cultural barriers for local, regional or national implementation ‘branding with a cultural pulse.’ An integrator with expertise in client and agency collaboration and coordination for optimal brand activation and success.

Cross-functional leader and creative problem solver with strong skills in account management, and significant accomplishments in developing marketing and promotional programs that deliver high-ROI value in a broad array of consumer categories and industries.

Client Partner and innovation advocate, relentlessly focused on the ‘consumer experience’ willing to leverage marketing\agency disciplines to solve customer unmet or unarticulated needs. Subject matter expert and cultural strategist and tactician in developing multicultural marketing and communications programs.

Boundary spanner, change agent to inspire media neutral ideas fusing brand analytics, intuitive imagination with ingenuity to trigger transactional opportunities for through the line multi-channeled communication initiatives and digital campaigns along with event activation programs. Successful client engagements in: hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises and restaurant/food related sectors.

Jessica’s strong sense of adventure brought her halfway across the country, from Kansas City, Missouri, where she was born and raised. She packed only what fit into her mid-sized car, including her two younger sisters, and headed west for the Golden State. Having always dreamt of living in California, she enjoys the year-round perfect weather with trips to the beach, finding new places to hike, requesting patio seating at restaurants whenever available, and bringing her trusty “sidekick” (dog) Kona along for it all.

Jessica graduated from Truman State University with her BA in Business Administration, with an emphasis in Marketing and a Minor in Psychology.

While serving as the school’s Homecoming Committee public relation’s chair, she quickly discovered her interest and aptitude for communication and relationship building. Jessica further developed these skills, and discovered a hidden passion for writing in her most recent career in the event planning industry.

Being raised by a left-brain, business-minded father and a right-brain, creative-thinking mom, Jessica brings her ability to see and understand a wide array of viewpoints and is able to incorporate the best of both ways of thinking. She is beyond excited to be a part of the Alternative Strategies team and bring along her enthusiasm, desire to problem solve and her overall zest for life!

In her free time, you can find Jessica cheering on her favorite Kansas City sports teams, trying out new and often challenging (or maybe just challenging to her) recipes, working out and reading.

Katie was born in Orange County and raised in the small suburb of Corona, California. With an early passion for reading and writing, she knew that she would follow that interest into her college career. Graduating from San Diego State with a bachelor’s degree in English and a minor in Spanish, Katie has continued to utilize her skills in her postgraduate life and career endeavors.

Katie has worked in various cities including Costa Mesa, San Francisco, and San Jose with a roster that includes sales, management and customer service experience. She brings with her a knack for communicating effectively and distinctly. Her purposeful writing and heightened interest for all of the latest food and lifestyle trends, adds to her acute attention to detail.

After spending time working and living in Northern California, Katie recently made her way back to sunny San Diego. Once back in San Diego, she had the opportunity to intern for the AltStrat team, where her love for food and writing collided.

In her spare time Katie can often be found trying the newest restaurants in town and curating posts on her social media featuring her latest food obsessions. She is beyond thrilled to join the Alternative Strategies team and put her passion into play!

Alexis was born and raised in Kailua, Hawai’i – a small town in the middle of the Pacific Ocean known for their breathtaking beaches, world-class waves and high quality, freshly made poké.

As an adventurous little girl, Alexis dreamed of the opportunities a life off the island would provide. So, when she was 17, she packed up her bags and booked a one-way ticket to San Diego, California. She began her journey of discovery by completing her studies at California State University San Marcos with a bachelor’s degree in communications and mass media marketing.

During her time in school, Alexis worked for a public relations company in Carlsbad as part of the company’s social media team. It was there that she discovered her zest for public relations, as it allowed her to tap into her creative side and deepened her quest to be successful in a field that she genuinely loved. The seed was planted, and she was equipped to nourish its growth into a fulfilling and thriving career.

Alexis has accomplished all of her goals thus far through hard work and dedication. She has always worked hard for what she achieves in life, and approaches every challenge and opportunity with a passion. Alexis is eager to start this new chapter in her life as Alternative Strategies’ public relations coordinator.

Sydney was born and raised in Honolulu, where she attended Punahou School. Hawaii’s rich and diversified community offered her exposure at a very young age to many different cultures and cuisines. It was through these experiences that she developed a taste for travel and food. Traveling frequently, both domestically and internationally with her friends and family during her childhood, Sydney decided to challenge herself and take her adventures one step further by moving to a completely different environment for college in New York City.

During her four years in New York City, Sydney studied communications & culture and marketing at Fordham University Lincoln Center. Her passion for travel led her to a semester abroad in London at Fordham’s local campus, where she visited eight major cities across Europe. Over her college career, she worked three internships at public relations agencies in New York City.

Deciding that she ultimately wanted to be closer to home, she moved to San Diego shortly before graduation to begin her career in public relations. In her free time, Sydney loves outdoor activities, visiting beaches in, and around, San Diego, and exploring the amazing food scene that the city has to offer.

Sydney is very excited to be joining the Alternative Strategies team as a Media Relations Coordinator and looks forward to the challenges and opportunities ahead!

Juan Fran Blanco (a.k.a. John White, as he’s known by his American friends) comes from almost 6,000 miles away to Alternative Strategies in order to grow up professionally as a graphic designer and give a helpful hand to the team in everything he can possibly do.

Originally from Málaga, Spain, he has a Bachelor’s Degree in Advertising and Public Relations and has specialized in Graphic and Web design with two Master’s degrees. Graphic design has always been his passion, even though he didn’t know that what he liked to do in his free time while he was in high school was called “graphic design.”

He worked on the East Coast before, and has a passion for America’s multiple ways of life. He admits he has a big ‘traveling addiction’ and loves exploring new places he has never been before.

Since a very young age, Alejandra has had a passion for creating art. And it was in college when she developed a new interest in design, as it amazed her that design can be found in everything we perceive. It was then when she realized graphic design was a profession that cohesively mixed both aspirations, and she set out to graduate from San Diego State University with a Bachelor of Arts in Graphic Design.

Alejandra is originally from Tijuana, Baja California, Mexico, but she has lived in San Diego for almost half of her life, trying to pursue her American Dream. Even though she loves her country, and still visits, she believes this was a better path for her. Another one of her passions is food; eating and cooking new recipes, trying to create something equally delightful and creative. She also enjoys traveling to explore new cultures through their flavors and their traditions. When traveling is not an option, you can find her trying new places to eat and visiting museums on both sides of the border.

Between working out six days a week, making funny videos, watching lots of movies, spending time with family and friends, art and design is always first on the list for Alan.

Alan was drawing as soon as he was able to hold a pencil, and with the encouragement of his parents and friends, he carried this hobby into adulthood.

As his Middle-Eastern family migrated to the US in 2006, Alan was introduced to the world of graphic design in high school and college. His artistic imagination and skills were implemented in all of his design projects, working up to earning his bachelor’s degree in graphic design from SDSU.

Alan would later put his acquired knowledge into personal design projects, starting with his church, and later, professional projects for clients such as SDSU, SDCCD, and many other agencies based in beautiful San Diego.

Alan is always on the pursuit of refining his skills, and nothing gives him more excitement and joy than producing eye-catching/jaw dropping design projects that will inspire others.

Samantha was born and raised in Golden, Colorado – a small town known for the world-renowned Coors brewery! She grew up loving the outdoors and enjoying all of the beauty the Rocky Mountains have to offer. For a change of scenery, she decided to trade in the mountains for the beach to attend the University of California, Santa Barbara. Samantha graduated UCSB with a Bachelor of Arts in Film and Media.

Since graduating college, Samantha has worked on various still and commercial advertising campaigns for Under Armour, Hyundai, Globus Travel, Athleta, Coors Banquet and more. She has also worked on a Netflix movie as well as Travel Channel’s Xtreme Waterparks and Investigation Discovery’s Unusual Suspects. Along with working in production, Samantha has experience as a web content coordinator and social media/project manager.

Samantha has recently moved back to California and is excited to explore her new home; San Diego! In her free time she can be found hopping around town discovering new restaurants and bars, binge watching the latest Netflix series, practicing yoga, and relaxing with her toes in the sand.

She is delighted to be a part of the Alternative Strategies team and is eager to exercise her advertising and production experience and interpersonal skills… all with a business sense, creative mind and sense of humor!

Rita was born in Philadelphia and raised in the Philadelphia suburbs. Growing up, she developed a love for the arts. She attended Blue Bell School of Dance for 15 years, and was on The Pennsylvania State University’s Dance Team. She also participated in her high school’s chorus and theatrical productions. Rita loves attending Broadway shows, trying new restaurants, interior decorating and celebrating the holidays. She relocated to San Diego in November 2020.

Rita has five years of professional marketing experience. While in college, she held two internships with the television station QVC, one of which was doing social media marketing. Most recently, she was a Marketing Coordinator for Sodexo, where she drove participation and sales growth for a corporate client’s food & beverage operations.

Rita is excited to join the Alternative Strategies team as a Client Relations Manager, and to build connections with her colleagues and clients!

Jake Theoldore is a native Southern Californian, born and raised in San Diego, CA. He grew up loving baseball, the great outdoors, and at a spry young age immersed himself into the restaurant scene at his Uncle’s restaurant; Hash House A Go Go. Following his passion for food, he traveled to Philadelphia, where he attended the Art Institute’s Culinary Art program and later gained an educational background in marketing.

Jake’s introduction to marketing began when he owned his own concepts and operated some of the largest restaurant brands in California. His hands-on experience with in-house marketing showed him how the modern trend of the hospitality industry “lives and breathes” marketing. Jake has an eclectic social media background revolving around restaurant concepts such as fine dining, brunch, QSRs and bars. Now, Jake holds a social media position at Alternative Strategies, helping businesses elevate their social media footprint and drive results.

In his free time, Jake enjoys taking his family to the dog park or playing dress-up with his two little girls. He loves to cook and enjoys playing with Spanish, Asian and American cuisines to create delicious new dishes. Specializing in hybrid cuisine, Jake’s favorite food to make is “Mexican Sushi!”.

Arantza was born and raised in Bilbao; a northern Spanish city located in the Basque Country. Growing up bilingual in Spanish and Basque, she understood early the power of languages, and became fascinated with the idea of exploring different languages and cultures. Following her passion, she studied Modern Languages at the University of Deusto (Spain) and at the University of St. Andrews (Scotland), and when she was 22 years old, she moved to Chicago, where she graduated with a Master’s degree in Hispanic Studies and worked as an Editorial Assistant for a well-known academic journal.

As a Spaniard, Chicago was a bit of a cold place for her, so she moved to San Diego, chasing the sun (and maybe chasing her husband, too). In San Diego, Arantza has worked as a copywriter, social media strategist and content creator, building her own social media presence from scratch and gaining over 85K followers in less than a year. In her free time, Arantza enjoys working out, going to the beach, exploring new coffee shops and restaurants and just being obsessed with her dog!

Arantza is incredibly excited to be working as a social media manager for Alternative Strategies, and to be part of such a great team. Being passionate about food and content creation and management, she can’t wait to use her imagination, and put into practice all the skills and experience she’s gained over the last couple of years.

At a young age, Madison fell in love with all things creative. Doodling on everything in sight, taking art and design classes, and working in visual production – the creative juices never stopped flowing. Raised in the Northern California wine country where her family grows grapes in the renowned Dry Creek Valley, Madison learned to navigate all sorts of jobs and clients in the restaurant and entertainment industry. Her love of new experiences and adventure called her south to San Diego to study near the ocean at Point Loma Nazarene University, where she graduated with a degree in managerial and organizational communications, with an emphasis in business administration and marketing.

Madison’s focus on digital marketing and brand development was born of early positions in creative agencies and non-profits, where she focused on the art and skill of digital marketing. She continues to develop strategies for reaching elusive social media influencers, and how to bring a brand to life in their minds. Though her roots are planted in vineyards, Madison’s wings will always take her to adventure. Having traveled the world, Madison is always on the move, being inspired by the different cultures she experiences and the people and stories they tell. It’s her ability to match the stories to the brands that really makes them sparkle and succeed.

Walter Wilson is currently photographing restaurants and commercial work out of his hometown of San Diego where he lives with his beautiful wife Ashley and English Bulldog Bruno.

In addition to Alternative Strategies clients, he has also shot for many other brands- including Jack in the Box, Rubio’s, Nike, LG Samsung, and Nixon.

Walter’s work has been featured in blogs, publications, and magazines ranging from The Knot, INSTYLE magazine, Bridal Guide Magazine, Martha Stewart Weddings, Style me Pretty, San Diego Weddings, Wine Country Weddings, Pacific Magazine, Sonoma Weddings Magazine and many more.