We help our clients create positive change.

We deliver positive change through strategic thinking, creative execution and engagement.

Our team of talented brand thinkers, digital strategists, designers, publicists, copywriters and developers are dedicated to helping our clients develop more meaningful relationships with their customers through brand, creative and the digital channels.

William founded the agency in 2000. He has over 20 years of experience in marketing and PR, specializing in retail, automotive, and franchises, and has won national recognition for marketing and PR campaigns he has created. William holds a bachelor’s degree in Business Marketing and a master’s and a doctorate in Education from Northwestern University-Chicago, along with a certification in Diversity and Inclusion for Organizational Excellence from Stanford University. He gained significant marketing and PR expertise during his tenure at such noted companies as Nordstrom’s, Enterprise Car Rental, Thrifty Car Rental, Nine West, and Planet Hollywood. Working for these companies gave him an inside look at franchise-based organizations, business-to-business and business-to-consumer advertising, and large-scale marketing implementation. William also believes in giving back to his community. He currently serves as the board President for North Park Main Street and a board member for the PRSA San Diego Chapter. William was also appointed to the San Diego County Sheriff’s LGBTQ+ Advisory Council.

Critical thinker and strategist with a successful track record in producing integrated marketing programs, public relation campaigns, and brand management initiatives.

Stealthy marketing partner with experience in brand architecture that transcends cultural barriers for local, regional, or national implementation ‘branding with a cultural pulse.’ An integrator with expertise in client and agency collaboration and coordination for optimal brand activation and success.

Cross-functional leader and creative problem solver with strong skills in account management, and significant accomplishments in developing marketing and promotional programs that deliver high-ROI value in a broad array of consumer categories and industries.

Client Partner and innovation advocate relentlessly focused on the ‘consumer experience’ willing to leverage marketing\agency disciplines to solve customer unmet or unarticulated needs. Subject matter expert and cultural strategist and tactician in developing multicultural marketing and communications programs.

Boundary spanner, change agent to inspire media-neutral ideas fusing brand analytics, intuitive imagination with ingenuity to trigger transactional opportunities for through-the-line multi-channeled communication initiatives and digital campaigns along with event activation programs. Successful client engagements in hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises, and restaurant/food-related sectors.

Jessica’s strong sense of adventure brought her halfway across the country, from Kansas City, Missouri, where she was born and raised. She packed only what fit into her mid-sized car, including her two younger sisters, and headed west for the Golden State. Having always dreamt of living in California, she enjoys the year-round perfect weather with trips to the beach, finding new places to hike, requesting patio seating at restaurants whenever available, and bringing her trusty “sidekick” (dog) Kona along for it all.
Jessica graduated from Truman State University with her BA in Business Administration, with an emphasis in Marketing and a Minor in Psychology.

While serving as the school’s Homecoming Committee public relation’s chair, she quickly discovered her interest and aptitude for communication and relationship building. Jessica further developed these skills, and discovered a hidden passion for writing in her most recent career in the event planning industry.

Being raised by a left-brain, business-minded father and a right-brain, creative-thinking mom, Jessica brings her ability to see and understand a wide array of viewpoints and is able to incorporate the best of both ways of thinking. She is beyond excited to be a part of the Alternative Strategies team and bring along her enthusiasm, desire to problem solve and her overall zest for life!

In her free time, you can find Jessica cheering on her favorite Kansas City sports teams, trying out new and often challenging (or maybe just challenging to her) recipes, working out and reading.

Mark joined Alternative Strategies in April 2022 as a Media Relations Manager, bringing more than 20 years of experience working with local, national, and international media.

The San Diego native and Scripps Ranch High School graduate worked in the baseball industry for 18 years, beginning with the hometown Padres as a member of the spirit-inducing Pad Squad. His other stops included the Boston Red Sox (where he earned a World Series ring in 2004), Washington Nationals, Los Angeles Dodgers, and the minor-league Rochester (NY) Red Wings in various public relations roles.

While baseball is often considered to be America’s National Pastime, Mark believes dining out is deserving of the same moniker and is excited to be working with so many great restaurants and breweries. While ballgames are a timeless tradition, his ideal night out is a nice dinner with family or friends.

Mark considers himself a writer first and foremost. His passion for penning words came to fruition while attending a journalism summer camp at Northwestern University’s prestigious Medill School of Journalism, where he studied media and integrated marketing communications prior to his senior year of high school. He went on to attend Boston University, where he earned a B.S. in Communications. Mark is well versed in various styles of writing. He has even taken a crack at song writing with his tune, “This Isn’t A Love Song (Curved Pinkies)” that was professionally recorded by a local artist and later turned into a music video.

Mark enjoys listening to Country music, going on Caribbean cruises, and taking long walks on the beach (no joke!). He and his wife Marisa reside in Mission Valley. They were married in February 2022 at a winery in Temecula.

Charlotte joins Alternative Strategies all the way from the north of Germany. She graduated with a Bachelor of Arts degree in Public Relations. During her studies, she focused on creating opportunities that would allow her to work internationally in the future and pursued internships and work experiences that would help establish global contacts.  This included an internship with an international lifestyle agency, and a travel company.

For the past two years, Charlotte has worked as a PR Manager in the fashion industry, where she specialized in strategic communications and media relations. As a San Diego newbie, Charlotte is enjoying the sunshine and the ability to go to the beach anytime she wants. She is excited to bring her experience in various industries and communication expertise to her role with Alternative Strategies.

Sydney was born and raised in Honolulu, where she attended Punahou School. Hawaii’s rich and diversified community offered her exposure at a very young age to many different cultures and cuisines. It was through these experiences that she developed a taste for travel and food. Traveling frequently, both domestically and internationally with her friends and family during her childhood, Sydney decided to challenge herself and take her adventures one step further by moving to a completely different environment for college in New York City.

During her four years in New York City, Sydney studied communications & culture and marketing at Fordham University Lincoln Center. Her passion for travel led her to a semester abroad in London at Fordham’s local campus, where she visited eight major cities across Europe. Over her college career, she worked three internships at public relations agencies in New York City.

Deciding that she ultimately wanted to be closer to home, she moved to San Diego shortly before graduation to begin her career in public relations. In her free time, Sydney loves outdoor activities, visiting beaches in, and around, San Diego, and exploring the amazing food scene that the city has to offer.

Sydney is very excited to be joining the Alternative Strategies team as a Media Relations Coordinator and looks forward to the challenges and opportunities ahead!

Jennifer is a native San Diegan who never found a good reason to leave America’s Finest City. She joined Alternative Strategies in August 2022 as a media relations manager, following nearly 20 years in local journalism.

Jennifer grew up in Vista, graduated from the former University of San Diego High School, and went on to earn a degree in Literature and Writing from California State University, San Marcos. One of her first jobs out of college was as the letters editor at the former North County Times newspaper. It was here that Jennifer learned the “ins and outs” of the newsroom, and developed a love for local media and journalism. A highlight of her time at the NCT was working through the historic 2008 presidential election.

After the San Diego Union Tribune’s purchase of the NCT in 2012, Jennifer decided to pursue various marketing and social media positions. In 2015, journalism came calling again and she became part of the editorial team at PACIFIC Magazine. She remained there through another SDUT purchase (she’s proud to say she’s been bought by the media giant twice!), serving in various editorial positions, eventually landing as managing editor. The best part about working at PACIFIC was being able to merge her loves of San Diego, pop culture and puns.

Jennifer’s time at PACIFIC Magazine exposed her to so many aspects of the thriving hospitality and entertainment scene in San Diego, and she’s excited to be working in this field again to help spread the word about the exciting developments in the San Diego culinary world.

As a second-generation Italian American, Jennifer enjoys spending time with her massive family in North County. She was lucky enough to grow up visiting the motherland often, and tries to get back as much as possible. She’s still working on her Italian, though.

In her free time, Jennifer enjoys taking her dog, Luna (Lu for short), on walks or to the dog park. She loves experiencing everything this city has to offer, from restaurants, bars and breweries, to festivals, comedy shows, concerts, live theater and more. She also enjoys binging on reality TV, staying up-to-date on social media (warning: she will convince you to download TikTok) and hanging out with friends. She also enjoys weekly Sunday yoga sessions and long weekend trips.

She and Lu currently reside in North Park.

Since a very young age, Alejandra has had a passion for creating art. And it was in college when she developed a new interest in design, as it amazed her that design can be found in everything we perceive. It was then when she realized graphic design was a profession that cohesively mixed both aspirations, and she set out to graduate from San Diego State University with a Bachelor of Arts in Graphic Design.

Alejandra is originally from Tijuana, Baja California, Mexico, but she has lived in San Diego for almost half of her life, trying to pursue her American Dream. Even though she loves her country, and still visits, she believes this was a better path for her. Another one of her passions is food; eating and cooking new recipes, trying to create something equally delightful and creative. She also enjoys traveling to explore new cultures through their flavors and their traditions. When traveling is not an option, you can find her trying new places to eat and visiting museums on both sides of the border.

Juan Fran Blanco (a.k.a. John White, as he’s known by his American friends) comes from almost 6,000 miles away to Alternative Strategies in order to grow up professionally as a graphic designer and give a helpful hand to the team in everything he can possibly do.

Originally from Málaga, Spain, he has a Bachelor’s Degree in Advertising and Public Relations and has specialized in Graphic and Web design with two Master’s degrees. Graphic design has always been his passion, even though he didn’t know that what he liked to do in his free time while he was in high school was called “graphic design.”

He worked on the East Coast before, and has a passion for America’s multiple ways of life. He admits he has a big ‘traveling addiction’ and loves exploring new places he has never been before.

Rita was born in Philadelphia and raised in the Philadelphia suburbs. Growing up, she developed a love for the arts. She attended Blue Bell School of Dance for 15 years, and was on The Pennsylvania State University’s Dance Team. She also participated in her high school’s chorus and theatrical productions. Rita loves attending Broadway shows, trying new restaurants, interior decorating and celebrating the holidays. She relocated to San Diego in November 2020.

Rita has five years of professional marketing experience. While in college, she held two internships with the television station QVC, one of which was doing social media marketing. Most recently, she was a Marketing Coordinator for Sodexo, where she drove participation and sales growth for a corporate client’s food & beverage operations.

Rita is excited to join the Alternative Strategies team as a Client Relations Manager, and to build connections with her colleagues and clients!

Jake Theoldore is a native Southern Californian, born and raised in San Diego, CA. He grew up loving baseball, the great outdoors, and at a spry young age immersed himself into the restaurant scene at his Uncle’s restaurant; Hash House A Go Go. Following his passion for food, he traveled to Philadelphia, where he attended the Art Institute’s Culinary Art program and later gained an educational background in marketing.

Jake’s introduction to marketing began when he owned his own concepts and operated some of the largest restaurant brands in California. His hands-on experience with in-house marketing showed him how the modern trend of the hospitality industry “lives and breathes” marketing. Jake has an eclectic social media background revolving around restaurant concepts such as fine dining, brunch, QSRs and bars. Now, Jake holds a social media position at Alternative Strategies, helping businesses elevate their social media footprint and drive results.

In his free time, Jake enjoys taking his family to the dog park or playing dress-up with his two little girls. He loves to cook and enjoys playing with Spanish, Asian and American cuisines to create delicious new dishes. Specializing in hybrid cuisine, Jake’s favorite food to make is “Mexican Sushi!”.

Originally from Poland, Paulina spent the majority of her childhood in between music schools and art classes, which helped to develop both her discipline and her creativity. She obtained a Bachelor’s degree in International Relations with an emphasis in American Studies and is obtaining her Masters in Media and Advertising.

Pauline has taken her love of photography and social media and combined it with her marketing background, turning it into a fulfilling career. She is passionate about content creation, content development and advertising and is determined to help brands find their voices as they tell their stories to the world.

Driven by curiosity about different cultures, and considering travel the most powerful source of inspiration, Paulina traveled to over 40 countries and lived on three different continents. In her free time, she enjoys exploring San Diego and taking photographs of everything around her.

Walter Wilson is currently photographing restaurants and commercial work out of his hometown of San Diego where he lives with his beautiful wife Ashley and English Bulldog Bruno.

In addition to Alternative Strategies clients, he has also shot for many other brands- including Jack in the Box, Rubio’s, Nike, LG Samsung, and Nixon.

Walter’s work has been featured in blogs, publications, and magazines ranging from The Knot, INSTYLE magazine, Bridal Guide Magazine, Martha Stewart Weddings, Style me Pretty, San Diego Weddings, Wine Country Weddings, Pacific Magazine, Sonoma Weddings Magazine and many more.